Transforming Tourism MSMEs Based on a Green Economy Towards a Sustainable Economy

Panji Rizki Kurniawan

Abstract


This study aims to analyze the transformation of tourism MSMEs based on green economy towards sustainable economic development in Indonesia. Using a literature review method, this research examines various scientific sources published in the last ten years regarding green economy practices in tourism MSMEs. The results show that the transformation of tourism MSMEs towards a green economy can be achieved through four main pillars: adoption of environmentally friendly technology, development of green products and services, capacity building of human resources, and support from government policies. The main challenges faced include limited capital, lack of knowledge about green practices, and weak market access. However, the implementation of green economy principles provides significant benefits including operational cost efficiency, increased competitiveness, and positive contributions to environmental preservation. This study concludes that successful transformation requires synergy between MSMEs, government, academia, and society to create a sustainable tourism ecosystem.


Keywords


Green Economy; Tourism Msmes; Sustainable Economy; Sustainable Tourism.

Full Text:

PDF

References


Hassan, T. H., Sobaih, A. E. E., & Salem, A. E. (2021). Factors affecting the rate of adoption of innovation technologies by suppliers in the tourism supply chain: a case study in Egypt. Journal of Quality Assurance in Hospitality & Tourism, 22(6), 659-680.

Iraldo, F., Testa, F., Lanzini, P., & Battaglia, M. (2017). Greening competitiveness for hotels and restaurants. Journal of Small Business and Enterprise Development, 24(3), 607-628.

Juvan, E., & Dolnicar, S. (2016). Measuring environmentally sustainable tourist behaviour. Annals of Tourism Research, 59, 30-44.

Khan, S. A. R., Yu, Z., Belhadi, A., & Mardani, A. (2020). Investigating the effects of renewable energy on international trade and environmental quality. Journal of Environmental Management, 272, 111089.

Nugroho, P., & Numata, S. (2022). Resident support of community-based tourism development: Evidence from Gunung Ciremai National Park, Indonesia. Journal of Sustainable Tourism, 30(10), 2510-2532.

Purwanti, E., & Istanti, L. N. (2021). The role of green innovation in mediating the effect of green entrepreneurial orientation on the performance of tourism MSMEs. Journal of Innovation and Entrepreneurship, 10(1), 1-15.

Saarinen, J., Moswete, N., & Monare, M. J. (2020). Cultural tourism and community-based enterprises: Perspectives from Botswana. Tourism Recreation Research, 45(4), 457-469.

Suwarno, R. C., van Noordwijk, M., Weikard, H. P., & Suyamto, D. (2018). Indonesia's forest conversion moratorium assessed with an agent-based model of Land-Use Change and Ecosystem Services. Mitigation and Adaptation Strategies for Global Change, 23(2), 211-229.

Widyaningsih, Y. A., & Kartini, D. (2022). Green innovation and sustainable competitive advantage of MSMEs in the tourism sector. Business Strategy and Development, 5(3), 267-278.

Yacob, S., Oktayani, M., & Sari, D. P. (2021). SMEs' green innovation performance through green entrepreneurship orientation and green human resource management. International Journal of Business Excellence, 24(4), 433-449.




DOI: http://dx.doi.org/10.58258/bisnis.v5i1.10251

Refbacks

  • There are currently no refbacks.


Lisensi Creative Commons
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.

Bussiness Management
p-ISSN: 2828-8203, e-ISSN: 2828-7606
Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala.

Alamat: Jl. Lingkar Selatan, Perum Elit kota Mataram Asri Blok O. No. 35, Jempong Baru, Sekarbela, Kota Mataram NTB. Indonesia