The Influence of Digital Literacy, Innovation, and Creativity on the Performance of Digital Entrepreneurs in the Creative Economy Sector

Leonel da Cruz

Abstract


This study aims to analyze the influence of digital literacy, innovation, and creativity on the performance of digital entrepreneurs in the creative economy sector. The approach used was quantitative with a survey method of digital-based creative economy business actors. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results of the study indicate that digital literacy, innovation, and creativity have a positive and significant effect, both partially and simultaneously, on the performance of digital entrepreneurs. Digital literacy plays a role in improving the ability of business actors to utilize technology to expand markets and improve operational efficiency. Innovation drives the creation of added value through product and service development, while creativity strengthens competitiveness through differentiation and attractive promotional strategies. These findings confirm that strengthening the capacity of digital literacy, innovation, and creativity is a strategic factor in improving the performance and sustainability of businesses in the creative economy sector, especially in facing the increasingly competitive dynamics of the digital economy.

Keywords


Digital Literacy; Innovation; Creativity; Digital Entrepreneur Performance; Creative Economy; Digital Entrepreneurship.

Full Text:

PDF

References


Asian Development Bank (ADB). (2024). Digital Entrepreneurship Landscapes in Developing Asia (GIDES / insights). ADB.

Autio, E., et al. (2024). Global Index of Digital Entrepreneurship Systems (GIDES) — conceptual insights relevant to digital entrepreneurship research. (Working paper / policy brief).

British Council / ASEAN-UK Advancing Creative Economy. (2021). Research into the ASEAN creative economy (includes Timor-Leste data). British Council.

UNESCO. (2020). Quadrennial Periodic Report: Timor-Leste (cultural & creative sectors policy overview). UNESCO.

United Nations Capital Development Fund (UNCDF). (2023). Assessing Digital and Financial Literacy in Timor-Leste: Survey on knowledge, skills and access. UNCDF.

United Nations Children's Fund (UNICEF). (2025). Mapping the Social Innovation and Entrepreneurship Ecosystem in Timor-Leste (policy brief/report). UNICEF Timor-Leste.

United Nations Conference on Trade and Development (UNCTAD). (2025). Timor-Leste: eTrade Readiness Assessment. UNCTAD.

United Nations Development Programme (UNDP). (2025). Progress update on youth entrepreneurship & Business Innovation Challenge - Timor-Leste. UNDP Timor-Leste.

USAID / Digital Development initiatives. (2022). Timor-Leste Rapid Digital Agriculture Assessment (relevant for digital ecosystem insights). USAID.

World Bank. (2023). Timor-Leste Economic Report (July 2023). World Bank.

Amabile, T. M. (1996). Creativity in context. Westview Press.

Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Sage.

Ghozali, I. (2021). Aplikasi analisis multivariate dengan program IBM SPSS 26. Badan Penerbit Universitas Diponegoro.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2019). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Sage.

Likert, R. (1932). A technique for the measurement of attitudes. Archives of Psychology, 140, 1–55.

Ng, W. (2012). Can we teach digital natives digital literacy? Computers & Education, 59(3), 1065–1078.

OECD. (2018). Oslo manual 2018: Guidelines for collecting, reporting and using data on innovation. OECD Publishing.

Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance. Entrepreneurship Theory and Practice, 33(3), 761–787.

Sekaran, U., & Bougie, R. (2016). Research methods for business (7th ed.). Wiley.

Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.




DOI: http://dx.doi.org/10.58258/bisnis.v5i1.10374

Refbacks

  • There are currently no refbacks.


Lisensi Creative Commons
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.

Bussiness Management
p-ISSN: 2828-8203, e-ISSN: 2828-7606
Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala.

Alamat: Jl. Lingkar Selatan, Perum Elit kota Mataram Asri Blok O. No. 35, Jempong Baru, Sekarbela, Kota Mataram NTB. Indonesia