Analysis of Strategic Human Resource Procurement and Talent Management in Green SM (Xanh SM) in the Era of Sustainable Mobility

Abstract

This study aims to analyze the human resource (HR) procurement strategy and talent management system at Green SM (Xanh SM), a Vietnamese electric taxi company expanding into Indonesia, within the context of the sustainable mobility industry. The study uses a qualitative case study approach with secondary data sources in the form of credible media reports, company reports, and scientific literature for the period 2023-2026. The analysis focuses on three main areas: HR procurement strategy (recruitment, employer branding, selection), talent management system, and the role of technology. The findings indicate that Green SM implements a Green Human Resource Management (GHRM) approach that integrates sustainability values ​​into the entire HR cycle. The company is recruiting drivers en masse with a target of 10,000 people in Indonesia, using a digital platform for recruitment, and prioritizing environmental awareness in selection. The talent management system is still in its infancy, focusing on standardized driving safety training. However, it faces serious challenges following the train accident in East Bekasi, which highlighted weaknesses in driver development. The company is collaborating with the Head of the Traffic Corps of the Indonesian National Police to develop a retraining program and a traffic attitude record system. Strategic recommendations include developing a structured talent development program, implementing succession planning for key operational positions, and utilizing talent analytics to predict accident risks. The study's conclusions emphasize that green economy startups need to balance aggressive expansion with investments in robust talent management systems to ensure operational sustainability.