The Role of the Tourism Office in Supporting Tourism Villages to Boost Inland Tourism in North Lombok Regency
DOI:
https://doi.org/10.58258/zz91g260Abstract
This study aims to examine in depth the role of the North Lombok Regency Tourism Office in encouraging and mentoring the development of tourism villages as a strategy for tourism destination diversification. This is done to address the unequal distribution of tourists, which has been mostly concentrated in coastal or marine tourism areas. This study uses a literature study method by utilizing library sources such as journals, books, and news relevant to tourism village development policies. The review results show that North Lombok has highly rich inland tourism potential, including natural and cultural tourism such as the Mount Rinjani area, various waterfalls, and traditional villages. In its development efforts, the Tourism Office acts as a facilitator and network leader through three main steps. First, collaborating with the private sector to encourage coastal tourists to visit the inland areas. Second, encouraging tourism product development and branding strategies to create a competitive destination identity. Third, strengthening the creative economy and MSMEs through the provision of supporting facilities and assistance in improving product quality. In conclusion, sustainable and integrated mentoring from the local government is crucial to equalize tourism distribution and improve the local community's economy.References
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