From Data to Decisions: The Role of Business Intelligence in Developing Effective Marketing Strategies. Business Management, [S. l.], v. 4, n. 2, 2025. DOI: 10.58258/bisnis.v4i2.8590. Disponível em: https://ejournal.mandalanursa.org/index.php/Bisnis/article/view/8590. Acesso em: 27 jun. 2026.