Does Emotion-Inducing Digital Content Enhances Brand Equity and Brand Loyalty? Evidence from Indonesian MSEs. Business Management, [S. l.], v. 4, n. 4, 2025. DOI: 10.58258/bisnis.v4i4.9507. Disponível em: https://ejournal.mandalanursa.org/index.php/Bisnis/article/view/9507. Acesso em: 24 aug. 2026.