The Influence of Viral Marketing and Lifestyle on the Purchase Decision of Online Shop "Shopee" in Mataram City. Business Management, [S. l.], v. 4, n. 4, 2025. DOI: 10.58258/bisnis.v4i4.9648. Disponível em: https://ejournal.mandalanursa.org/index.php/Bisnis/article/view/9648. Acesso em: 1 sep. 2026.