Business Management
type: channel
publisher: Lembaga Penelitian dan Pendidikan (LPP) Mandala
language: en-US
publication name: Business Management
issn: 2828-8203
items: The Effect of Human Resource Management and Work Discipline on Employee Performance with Work Motivation as a Mediation Variable in a Property Consulting Company in Ubud Gianyar
items: The Influence of Service Quality and Employee Loyalty on Customer Satisfaction in Credit Realization in 2023 at PT. Bank Tabungan Negara (Persero) Tbk. KCP Negara
items: The Influence of Work Environment, Occupational Health and Safety on Employee Performance at PT IHC Orchid Griya Nutrisi
items: Factors Affecting Traders' Income in the Beringkit Public Market
items: The Influence of Work Stress and Work-Life Balance to Turnover Intention on Generation Z Working Students in Karawang Regency
items: The Influence of the Work Environment on the Performance of Employees in the Production Division at PT. XYZ
items: Analysis Work Discipline on Employee Performance
items: The Effect of Flash Sales and Free Shipping on Impulse Buying Among Tiktok Shop Users on Students in Mataram City
items: Does Emotion-Inducing Digital Content Enhances Brand Equity and Brand Loyalty? Evidence from Indonesian MSEs
items: Innovation in MSME Digital Promotion Strategies as a Catalyst for Enhancing Tourist Visits in the Digital Economy Era
items: Organizational Culture and Career Opportunities for Women and People with Disabilities: A Comparative Study between the Public and Private Sectors in Mataram City
items: Perception of Non-Muslim Community's Attitude to Islamic Banking in Kupang City, NTT
items: Analysis of Organization X Problems Through Diagram Fishbone and Implementation of Plan - Do - Check - Action
items: The Role of Female Workers as Agents of Household Economic Recovery in Sakra Selatan Village: An Islamic Economics Perspective
items: Bankruptcy Prediction Analysis Using the Grover, Zmijewski, and Springate Models in the Banking Sector Listed on the Indonesia Stock Exchange in 2023 & 2024
items: Sustainability in Business: A Strategic Tool for Long-Term Growth
items: The Impact of Pkh Assistance on Poor Communities in Nunggi Village, Wera District, Bima Regency
items: The Influence of Viral Marketing and Lifestyle on the Purchase Decision of Online Shop "Shopee" in Mataram City
items: Culinary MSMEs Fail to Protect Their Brands Due to Delays in Registration Decision Number 79/Pdt.Sus-HKI/Merek/2024/PN Niaga Jkt.Pst
items: Local Economic Adaptation Strategies Towards the Impact of Global Warming in Eastern Indonesia
items: The Influence of Green Accounting, Environmental CSR, and Eco-Efficiency Strategy on Corporate Sustainability Performance
items: Legal Basis for the Use of Electronic Media as a Means of Transaction in Indonesia
items: Measuring the Sensitivity of the Composite Stock Price Index to Macroeconomic Shocks in Indonesia: Short- and Long-Term Analysis with the ARDL Model
items: Green Investment Strategies for Sustainable Ecotourism Development in Gili Trawangan: A North Lombok Youth Perspective
items: Beyond the Liquidity Illusion: Evaluating the Efficiency of Indonesia’s Himbara Banks
items: Strategy Recruitment and Selection Employee Bank in Facing Digital Transformation
items: The Effect of NPF, BOPO, and FDR on the Profitability (ROA) of Bank NTB Syariah
items: Digital Innovation in Zakat Collection at the National Zakat Collection Agency of North Lombok Regency
items: Analysis of the Linkages between Foreign Investment, Trade, and Economic Structure on Tax Revenue in Asia
items: Maintaining Business Sustainability: Challenges and Opportunities of Sustainability Reporting in Indonesia
items: Optimizing Village Financial Management: A Study of the Implementation of SAK ETAP at BUMDesa Santong Jaya, Santong Village, Kayangan District, North Lombok Regency
items: Implementasi Pemasaran Produk Berbasis Digital Pada Media Sosial
items: Analisis Faktor penghambat perkembangan Ekonomi Kreatif Pada Destinasi Wisata Pantai Sengigi Kabupaten Lombok Barat
items: Analisis Ekonomi terhadap Peran BUMDes dalam Meningkatkan Pendapatan Asli Desa: Studi Data Sekunder

The Effect of Human Resource Management and Work Discipline on Employee Performance with Work Motivation as a Mediation Variable in a Property Consulting Company in Ubud Gianyar
type: item
description: The phenomenon of low employee motivation and discipline, which leads to decreased productivity, poses a real challenge for many companies, including those in the property sector. Although various human resource management (HRM) policies have been implemented, the results have not been entirely effective in improving employee performance. This study aims to analyze the influence of human resource management and work discipline on employee performance, with work motivation as a mediating variable at a Property Consulting company in Ubud, Gianyar. A quantitative approach was used in this research with data analysis techniques employing Partial Least Squares (PLS). The number of respondents was 38 employees selected using a census method. The results indicate that HRM has a positive and significant effect on employee performance, both directly and through work motivation as a mediating variable. Work discipline also shows a positive effect on employee performance, with work motivation acting as a mediator that strengthens this relationship. In addition, HRM and work discipline have a significant influence on work motivation. This study concludes that effective HRM strategies and discipline can enhance both motivation and employee performance. The practical implication of this research is the need to improve the quality of HR management and to create a work system that is both disciplined and motivating.
creator: Putu Asri Anggita Putri
rights: Copyright (c) 2025 Putu Asri Anggita Putri
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9305

The Influence of Service Quality and Employee Loyalty on Customer Satisfaction in Credit Realization in 2023 at PT. Bank Tabungan Negara (Persero) Tbk. KCP Negara
type: item
description: This study aims to analyze the influence of service quality and employee loyalty on customer satisfaction in credit realization at PT. Bank Tabungan Negara (Persero) Tbk. KCP Negara during 2023. The issues raised in this study are based on fluctuations in credit realization and the alleged decline in customer satisfaction despite various improvements in service and human resource management. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 297 respondents selected using probability sampling techniques. Data analysis was performed using multiple linear regression. The results of the study indicate that service quality and employee loyalty simultaneously and partially have a positive and significant effect on customer satisfaction. These findings indicate that improving service quality and employee loyalty can contribute to increased customer satisfaction in the credit realization process. This study is expected to serve as a reference for banks in designing strategies for improving service and employee management.
creator: Ni Kadek Indah Dwiyanti
creator: Sarita Vania Clarissa
creator: Made Christin Dwitrayani
rights: Copyright (c) 2025 Ni Kadek Indah Dwiyanti
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9333

The Influence of Work Environment, Occupational Health and Safety on Employee Performance at PT IHC Orchid Griya Nutrisi
type: item
description: This study aims to determine the influence of the work environment, occupational health and safety (K3) on employee performance at PT IHC Orchid Griya Nutrisi, North Jakarta. The research approach used was quantitative with a survey method, where data were collected through distributing questionnaires to 60 employees as respondents. Data analysis was conducted using multiple linear regression, with partial tests (t-tests) as the basis for decision-making. The partial test results show that the occupational safety variable has no significant effect on employee performance, as well as the occupational health and work environment variables which have no significant effect on performance. The significance value of occupational safety is 0.889, occupational health 0.548, and work environment 0.746, all greater than the significance limit of 0.05. Simultaneously, the occupational safety (X1), occupational health (X2) and work environment (X3) variables on employee performance (Y) do not have a significant effect. Thus, it can be concluded that partially the work environment, occupational health, and occupational safety do not contribute significantly to improving employee performance at PT IHC Orchid Griya Nutrisi North Jakarta.
creator: Aulia Rahmawati
creator: Fauzobihi Fauzobihi
creator: Pristanto Ria Irawan
rights: Copyright (c) 2025 Aulia Rahmawati, Fauzobihi Fauzobihi, Pristanto Ria Irawan
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9343

Factors Affecting Traders' Income in the Beringkit Public Market
type: item
description: Beringkit Public Market is one of the largest markets in Mengwi sub-district. The location of Beringkit Public Market is very strategic because it is close to several regencies/cities in Bali so that access is easier. This Beringkit Market is located close to Badung Public Health Center and Taman Ayun tourist attraction. It has a large parking area for cars, trucks and motorbikes. The market, which has been operating since 1970, still exists today, we can visit here on Wednesdays and Sundays from 08:00 to 17:00. Not all traders at Beringkit Public Market can earn the same income as the Badung UMR. 121 traders are unable to earn enough income to meet family needs due to limited capital and working hours. This study aims to determine whether working hours can affect the income of traders at Beringkit Public Market. The sample in this study was 121 respondents. Data were collected through questionnaires and in-depth interviews. The collected data were analyzed using classical assumption tests, multiple linear regression analysis, coefficient of determination, simultaneous tests, and partial tests. The results of this study indicate that capital has a positive and significant effect on the income of traders at Beringkit Public Market, working hours have a positive and significant effect on the income of traders at Beringkit Public Market, and education has a positive effect on the income of traders at Beringkit Public Market. Keywords: capital, working hours, education and trader’s income.
creator: Ida Bagus Gede Bayu Anasuyakurunandana Manuaba
rights: Copyright (c) 2025 Ida Bagus Gede Bayu Anasuyakurunandana Manuaba
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9370

The Influence of Work Stress and Work-Life Balance to Turnover Intention on Generation Z Working Students in Karawang Regency
type: item
description: This research is motivated by the phenomenon of the increasing number of Generation Z students who work while studying in Karawang Regency, which has given rise to new problems, especially related to work stress and life imbalance, which has the potential to increase turnover intention. This study aims to analyze the influence of work stress and work-life balance to turnover intention on Generation Z working students. A quantitative approach was used in this study with a survey method through a closed questionnaire and purposive sampling technique for 60 respondents. Data were analyzed using multiple linear regression tests with the help of SPSS. The results showed that work stress had a positive and significant effect on turnover intention, temporary work-life balance has a negative and significant effect. Simultaneously, both variables influence student workers' intention to resign. This finding contributes to the development of campus and organizational policies to create a work and academic environment that better supports the well-being of student workers.
creator: Abdul Khoer Al Fadily
creator: Yudi Kristanto
creator: Setiawati Setiawati
rights: Copyright (c) 2025 Abdul Khoer Al Fadily, Yudi Kristanto, Setiawati Setiawati
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9396

The Influence of the Work Environment on the Performance of Employees in the Production Division at PT. XYZ
type: item
description: This research is motivated by the declining performance of PT. XYZ employees which can be caused by several factors. Factors that influence performance include the work environment. The phenomena that occur include declining employee performance. The objectives of this research are: 1. To determine the Work Environment at PT. XYZ, 2. To determine the Employee Performance at PT United Steel Center Indonesia, 3. To determine whether or not the Work Environment has an influence on Employee Performance at PT. XYZ. This research, which uses a quantitative method with an associative technique, was conducted at PT. XYZ with a population of 86 employees with a data collection technique using a questionnaire. Based on the results of the research conducted, the results of the multiple linear regression equation test can be used to explain the form of a linear relationship between the Work Environment and Employee Performance. The simple linear regression equation shows that if the Work Environment and Employee Performance are measured using the instrument used in this study, then every increase of one unit in the Work Environment score (X) will be followed by an increase in the Employee Performance score of 0.905 with a constant of .
creator: Yunus Agustinus
creator: Yudi Kristanto
creator: Setiawati Setiawati
rights: Copyright (c) 2025 Yunus Agustinus
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9407

Analysis Work Discipline on Employee Performance
type: item
description: The disciplin and employee performance are a unit in the family of human resources science study, work discipline plays an important role in determining the level of performance. The performance of the employee in question can be seen from the work results achieved by employees in terms of quality and quantity in accordance with the employee's duties and responsibilities. Performance is something that can affect the achievement of the company's goals and progress in increasingly fierce competition. In this research, employee work disciplie suggests that performance is one of the elements used in employee assessment which includes discipline to their work, position and organization. This discipline is reflected by the employee's willingness to protect and defend the organization inside and outside of work from being undermined by irresponsible people
creator: Yosminaldi Yosminaldi
creator: Fauzobihi Fauzobihi
creator: Ade Irawan
rights: Copyright (c) 2025 Yosminaldi Yosminaldi, Fauzobihi Fauzobihi, Ade Irawan
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9411

The Effect of Flash Sales and Free Shipping on Impulse Buying Among Tiktok Shop Users on Students in Mataram City
type: item
description: This study aims to examine and analyze the influence of Flash Sale and Free Shipping on Impulse Buying among TikTok Shop users, specifically university students in Mataram City. This research uses a quantitative approach. The sample size in this study consists of 100 respondents. The sampling technique used is non-probability sampling.The data analysis in this study employs multiple linear regression analysis, validity and reliability tests, and classical assumption tests, including normality test, multicollinearity test, and heteroscedasticity test, as well as hypothesis testing. All data were processed using SPSS Statistics 21. The results of the study indicate that the independent variable Flash Sale has a positive and significant effect on the dependent variable Impulse Buying, while the independent variable Free Shipping does not have a positive and significant effect on Impulse Buying.
creator: Fitria Ika Agustina
creator: Agus Marjan Saputra
creator: Ahmad Hudairi
rights: Copyright (c) 2025 Fitria Ika Agustina, Agus Marjan Saputra, Ahmad Hudairi
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9481

Does Emotion-Inducing Digital Content Enhances Brand Equity and Brand Loyalty? Evidence from Indonesian MSEs
type: item
description: Digital Content Marketing (DCM) plays an increasingly strategic role for micro and small enterprises (MSEs), particularly service-based businesses that rely on trust and strong branding. This study examines how emotional value, as a core dimension of DCM, influences brand outcomes in the context of service-based MSEs in North Sulawesi, Indonesia. Drawing on advertising value theory and the theory of consumption values, the research investigates the effects of emotional value on brand equity and brand loyalty, while also testing the mediating role of brand equity. A purposive survey was conducted with 226 consumers who had interacted with the Instagram accounts of local MSEs. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Results show that emotional value significantly enhances both brand equity and brand loyalty. Moreover, brand equity strongly predicts loyalty and partially mediates the relationship between emotional value and loyalty. These findings emphasize the importance of emotion-inducing digital content in strengthening brand superiority and consumer loyalty, while offering actionable insights for managers, business associations, and policymakers supporting MSE competitiveness in emerging markets.
creator: Daniel Peterson Silaban
rights: Copyright (c) 2025 Daniel Peterson Silaban
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9507

Innovation in MSME Digital Promotion Strategies as a Catalyst for Enhancing Tourist Visits in the Digital Economy Era
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in strengthening local economies and supporting the development of sustainable tourism. This study aims to analyze the forms and effects of MSME digital promotion strategy innovations on the increase of tourist visits in the digital economy era. The research employed a mixed method approach with a sequential explanatory design. The findings indicate that MSME digital promotion strategies have a positive and significant effect on tourist visits, as reflected in the regression equation Y = 23.744 + 0.339X, with a significance value of 0.018 (< 0.05). The most effective forms of digital promotion innovation include visual storytelling content and collaboration among tourism stakeholders through the use of social media platforms. The main supporting factors consist of human resource capabilities, product quality, tourist experience, and government support. The study concludes that digital promotion innovation plays a vital role in enhancing MSME competitiveness and stimulating local economic growth.
creator: Tama Krisnahadi
creator: Yusi Faizatul Octavia
rights: Copyright (c) 2025 tama krisnahadi
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9583

Organizational Culture and Career Opportunities for Women and People with Disabilities: A Comparative Study between the Public and Private Sectors in Mataram City
type: item
description: Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi terhadap kesempatan berkarir bagi perempuan dan penyandang disabilitas di sektor publik dan swasta di Kota Mataram. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan studi dokumentasi terhadap 30 informan. Hasil penelitian menunjukkan bahwa budaya organisasi di sektor publik cenderung birokratis dan konservatif, sehingga membatasi fleksibilitas dan partisipasi kelompok rentan. Sebaliknya, sektor swasta lebih adaptif dan berorientasi pada hasil, tetapi belum sepenuhnya menerapkan prinsip inklusivitas. Kendala utama yang dihadapi perempuan adalah glass ceiling, sementara penyandang disabilitas masih menghadapi hambatan dalam aksesibilitas dan implementasi kebijakan yang konsisten. Secara keseluruhan, budaya organisasi berperan penting dalam menciptakan lingkungan kerja yang adil dan inklusif. Rekomendasi penelitian ini meliputi penguatan kebijakan kesetaraan gender, pelatihan inklusi, dan pengembangan budaya kerja berbasis empati di kedua sektor.
creator: Afrida Nur Chasanah
creator: Yayang Erry Wulandari
creator: Baiq Herdina Septika
rights: Copyright (c) 2025 Afrida Nur Chasanah, Yayang Erry Wulandari, Baiq Herdina Septika
date: 2025-11-01
publication date: 2025-11-01
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9604

Perception of Non-Muslim Community's Attitude to Islamic Banking in Kupang City, NTT
type: item
description: The presence of Islamic banking in East Nusa Tenggara (NTT) continues to receive mixed responses from the public, particularly non-Muslims. This situation has led to various public perceptions of Islamic banking, which poses challenges for banks. This study aims to determine the perceptions of non-Muslim communities in East Nusa Tenggara (NTT) towards Islamic banking and the strategies offered to market Islamic banking products to non-Muslims in NTT. The method used in this study is qualitative research, with the type of research being: field research and the research approach is descriptive qualitative. The data sources in this study consist of primary data sources and secondary data sources. In order to collect data, data collection methods such as documentation and interviews were also used. The inductive cognitive method was used to conduct data analysis. The results of this study indicate that non-Muslim communities have different perspectives on Islamic banking. This is due to the lack of knowledge of non-Muslim communities in Kupang City regarding Islamic banking, and one of the factors that causes the community to have different views on Islamic banking is the education and socialization factors carried out by banks have not reached the community, which results in different perceptions among the community.
creator: Panji Rizki Kurniawan
rights: Copyright (c) 2025 Panji Rizki Kurniawan
date: 2025-11-07
publication date: 2025-11-07
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9562

Analysis of Organization X Problems Through Diagram Fishbone and Implementation of Plan - Do - Check - Action
type: item
description: CyclePlan-Do-Check-Action(PDCA cycle) is part ofcontinuous improvementwhich was initiated by W. Edwards Deming. The PDCA cycle emphasizes that every management action can be improved by carefully implementing the following work sequence:plan, do, check, actionThe data collection process began with an analysis of the problems experienced by the kitchen work unit. However, three kitchen supervisors reported that the problem they were facing was confusion over menu variations. This issue was then collectively examined for its underlying causes using a 5-point analysis.Whywith the next action plan. After usingtool 5 why, tracing the root cause of the problem felt like something was missing, so that when looking at the next action plan, it still seemed inadequate. Therefore, we tried usingtoolanother isfishbone diagram. FishboneThe diagram turned out to produce various root causes, even some things that were thought to be the main problem turned out to be the root cause of the main problem. Confusion in the menu variations was caused by 5 things consisting ofmanpower, machine, method, material And environmentwhich can be seen in detail in the partsfishbonePDCA diagram is a work sequence that can be used after knowing the root cause of the problem faced by organization X. The plans that will be carried out and the results that can be seen are based on observations and results from the table.checkweekly every two months.
creator: Since Novayanti Manik
creator: Cholichul Hadi
rights: Copyright (c) 2025 Since Novayanti Manik
date: 2025-11-07
publication date: 2025-11-07
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9581

The Role of Female Workers as Agents of Household Economic Recovery in Sakra Selatan Village: An Islamic Economics Perspective
type: item
description: Abstract This paper aims to elaborate on gender equality between men and women in the economic sector. They have equal status and conditions to fully realise their human rights and potential for the proportional integrity and sustainability of the household economy. The method used in this paper is field research qualitative with a case study approach. The data used in this paper are sourced from, first, primary data related to women involved in migrant worker activities, collected through observation, interviews, and documentation. Second, secondary data in the form of books, articles, and journals relevant to the object or theme of this study. The results of this paper show that Islamic economics, with reference to the basic principles of maslahat, provides legislation for women to become part of economic actors in the field of female labour. Based on field data, the involvement of wives who work as female labourers is directly proportional to an increase in family income, thus having a positive effect on the economic resilience of households in the village of Sakra Selatan.
creator: Muh. Rabbul Jalil
rights: Copyright (c) 2025 Muh. Rabbul Jalil
date: 2025-11-07
publication date: 2025-11-07
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9591

Bankruptcy Prediction Analysis Using the Grover, Zmijewski, and Springate Models in the Banking Sector Listed on the Indonesia Stock Exchange in 2023 & 2024
type: item
description: This study aims to analyze the accuracy level of bankruptcy prediction models: Grover, Zmijewski, and Springate, within the banking sector listed on the Indonesia Stock Exchange (IDX) during 2023 and 2024. A quantitative method with a descriptive approach was used. The research sample consisted of 60 banking companies with complete financial reports for 2023 and 2024. Data were analyzed using the three bankruptcy prediction models and compared based on their prediction accuracy. The results indicate that the Grover model has the highest accuracy in predicting financial distress, followed by the Zmijewski model, and lastly the Springate model. These findings are expected to assist companies, investors, and other stakeholders in anticipating bankruptcy risk earlier by selecting the most appropriate prediction model.
creator: Agus Hermanto
rights: Copyright (c) 2025 Agus Hermanto
date: 2025-11-10
publication date: 2025-11-10
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9628

Sustainability in Business: A Strategic Tool for Long-Term Growth
type: item
description: Sustainability has emerged as a defining principle of modern business strategy, shaping how organizations compete, innovate, and grow in an increasingly uncertain world. This paper investigates sustainability as a strategic instrument for achieving long-term organizational growth through environmental, social, and governance (ESG) integration. Using a qualitative multi-case approach involving Unilever, IKEA, and Tesla, this study identifies key mechanisms linking sustainability with innovation, stakeholder trust, and resilience. Findings reveal that firms embedding sustainability in strategic decision-making outperform peers in profitability, adaptability, and brand reputation. The paper concludes that sustainability is no longer optional—it is the foundation of enduring competitiveness in the twenty-first century.
creator: Ebrahim Marwan Ahmed Ahmed Al-Shaibani
creator: Abu Bakar Ashidiqy
creator: Bonse Aris Mandala Putra
rights: Copyright (c) 2025 Ebrahim Marwan Ahmed Ahmed Al-Shaibani, Abu Bakar Ashidiqy, Bonse Aris Mandala Putra
date: 2025-11-10
publication date: 2025-11-10
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9643

The Impact of Pkh Assistance on Poor Communities in Nunggi Village, Wera District, Bima Regency
type: item
description: Poverty is one of the problems faced by every country. This is due to the poor condition of the country or its people who have limited skills to meet their needs. Several poverty alleviation policies have been decided and implemented by the Indonesian government, one of which is the Family Hope Program (PKH) which has existed since 2007. This study aims to analyze the forms of PKH assistance, the role of PKH companions and the impact of PKH on poor families in Nunggi Village, Wera District, Bima Regency. The results of the study show that (1) the forms of PKH assistance are PKH cash assistance and complementary assistance such as health insurance, education insurance, non-cash food assistance, Prosperous rice and other assistance from the regional government and the central government. (2) The role of PKH companions is to accompany PKH participants in verifying education and health, validating prospective PKH participants, updating data and family capacity building meeting activities. (3) the impact of PKH on poor families in Nunggi Village, Wera District, Bima Regency, namely, making people aware of living independently without depending on the government, being aware of education and health and caring about the environment. However, there are still people who claim to be poor to get assistance from the government even though their economic condition is quite capable or stable.
creator: Dodo Susanto
rights: Copyright (c) 2025 Dodo Susanto
date: 2025-11-10
publication date: 2025-11-10
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9646

The Influence of Viral Marketing and Lifestyle on the Purchase Decision of Online Shop "Shopee" in Mataram City
type: item
description: This study aims to determine the influence of viral marketing and lifestyle on consumer purchasing decisions on Shopee in Mataram City. Shopee, as one of the largest e-commerce platforms in Indonesia, utilizes viral marketing strategies through social media, influencers, and promotional programs to attract consumer interest. On the other hand, people's increasingly modern and practical lifestyles also influence online shopping preferences. This study used a quantitative approach with a purposive sampling method and obtained 72 respondents who were Shopee users in Mataram City. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that both viral marketing and lifestyle significantly influenced purchasing decisions. These findings indicate that appropriate marketing strategies and an understanding of consumer lifestyles can increase promotional effectiveness and customer loyalty on e-commerce platforms.
creator: Yessi Putri Aulia
creator: Lukitasari Diah
creator: Ira Dianti
rights: Copyright (c) 2025 Lukitasari Diah, Ira Dianti
date: 2025-11-10
publication date: 2025-11-10
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9648

Culinary MSMEs Fail to Protect Their Brands Due to Delays in Registration Decision Number 79/Pdt.Sus-HKI/Merek/2024/PN Niaga Jkt.Pst
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector are a key pillar of the Indonesian economy; however, many business owners neglect the legal protection of their intellectual assets, particularly trademarks. This paper examines the legal impact of the failure of culinary MSMEs to register their trademarks in a timely manner, which leads to disputes and financial losses. Using a qualitative case study of the Commercial Court Decision Number 79/Pdt.Sus-HKI/Merek/2024/PN Niaga Jkt.Pst, this research analyzes how Indonesia's trademark law system, which adheres to the first-to-file principle, grants supremacy of rights to the first registrant. The analysis shows that exclusive rights to a trademark arise from registration, not from prior use. The court rejected the arguments of "well-known mark" and "bad faith" submitted by the prior user due to a failure to present strong evidence in accordance with the procedural law of evidence. This ruling confirms that without registration, a business's legal standing is weak, even if it has built a brand reputation over a long time. In conclusion, legal certainty is only granted to parties who proactively register their trademarks with the Directorate General of Intellectual Property (DJKI). Therefore, early trademark registration is a crucial preventive step for culinary MSMEs to secure assets, avoid disputes, and strengthen their market position.
creator: Naftalia Prasetya
creator: Siti Zahrania Maqdis
rights: Copyright (c) 2025 naftalia - prasetya, Siti Zahrania Maqdis
date: 2025-11-26
publication date: 2025-11-26
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9666

Local Economic Adaptation Strategies Towards the Impact of Global Warming in Eastern Indonesia
type: item
description: Global warming has had a significant impact on the local economy in Eastern Indonesia, a region encompassing East Nusa Tenggara, Maluku, North Maluku, Papua, and West Papua. This study aims to identify the specific impacts of global warming on key economic sectors and analyze adaptation strategies developed by local communities based on the framework of adaptive capacity theory. Using a qualitative literature study method with a systematic analysis of scientific publications, government reports, and policy documents over the past four years, this study found that global warming has had a serious impact on three sectors supporting the local economy: fisheries have experienced a 20-30 percent decline in catch due to coral bleaching and shifts in fish migration; agriculture has been disrupted by changing rainfall patterns, leading to uncertain planting seasons and increased pest infestations; and marine tourism has declined due to coastal ecosystem degradation. Communities have responded to these impacts through five main adaptation strategies: livelihood diversification, utilization of local knowledge and technological innovation, strengthening institutions and social networks, increasing access to finance and insurance, and developing value chains and market access. However, the effectiveness of these adaptation strategies remains constrained by a limited economic asset base, institutional weaknesses, knowledge gaps, limited innovation capacity, and weak coordination among stakeholders. This study concludes that increasing local economic resilience requires a holistic approach that simultaneously strengthens all five dimensions of adaptive capacity through infrastructure investment, institutional strengthening, human resource capacity building, and responsive policies, with active collaboration between the government, local communities, the private sector, and non-governmental organizations.
creator: Panji Rizki Kurniawan
creator: Reni Silvia Yuli Safitri
rights: Copyright (c) 2025 Panji Rizki Kurniawan
date: 2025-11-26
publication date: 2025-11-26
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9685

The Influence of Green Accounting, Environmental CSR, and Eco-Efficiency Strategy on Corporate Sustainability Performance
type: item
description: This study aims to analyze the influence of green accounting, environmental corporate social responsibility (CSR), and eco-efficiency strategy on corporate sustainability performance in Indonesia. The research employed a quantitative approach using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Data were collected through a survey of 150 manufacturing and service companies that have implemented environmental reporting in their sustainability reports for the 2020–2024 period. The findings reveal that green accounting has a significant positive effect on sustainability performance, while environmental CSR strengthens this relationship through environmentally oriented social responsibility practices. Moreover, the eco-efficiency strategy plays a crucial role as a driver of resource efficiency in supporting long-term sustainability goals. The research model produced an R² value of 0.71, indicating that the combination of these three variables explains a substantial proportion of the variation in corporate sustainability performance. The implications of this study emphasize that the implementation of green accounting, environmental CSR, and eco-efficiency strategies not only enhances corporate reputation and regulatory compliance but also creates sustainable economic value for companies amid the green industrial transition era.
creator: Nurul Hasanah
creator: Farida Yulianti
creator: Maria Yovita R. Pandin
creator: Amiartuti Kusmaningtya
rights: Copyright (c) 2025 Nurul Hasanah, Farida Yulianti, Maria Yovita R. Pandin, Amiartuti Kusmaningtya
date: 2025-11-26
publication date: 2025-11-26
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9721

Legal Basis for the Use of Electronic Media as a Means of Transaction in Indonesia
type: item
description: As a developing country, particularly in the fields of science and technology, it is undeniable that the existence of information technology, in this case various electronic media, has become the basis for people to conduct various transactions in order to fulfill all basic needs and certain desires, such as purchasing equipment and even vehicles. In Indonesia, there are various regulations governing transactions carried out electronically, although some of them do not directly regulate the implementation of electronic transactions.
creator: Ade Sultan Muhammad
creator: Febrihadi Suparidho
rights: Copyright (c) 2025 Ade Sultan Muhammad, Febrihadi Suparidho
date: 2025-11-26
publication date: 2025-11-26
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9722

Measuring the Sensitivity of the Composite Stock Price Index to Macroeconomic Shocks in Indonesia: Short- and Long-Term Analysis with the ARDL Model
type: item
description: This study aims to examine the sensitivity of Indonesia’s Composite Stock Price Index (CSPI) to macroeconomic shocks using the Autoregressive Distributed Lag (ARDL) model. By incorporating key macroeconomic variables such as inflation, interest rates, exchange rates, and industrial production, this research analyzes how short-term fluctuations and long-term equilibrium relationships influence stock market dynamics. The ARDL approach is employed due to its flexibility in estimating relationships among variables with mixed orders of integration. The empirical results reveal that macroeconomic shocks exert significant yet varying impacts on the CSPI in both the short and long run. In the short term, exchange rate volatility and interest rate adjustments show the strongest immediate influence on stock price movements. Conversely, in the long-term horizon, inflation and industrial production emerge as dominant determinants, indicating deeper structural linkages between macroeconomic fundamentals and market performance. The findings underscore the importance of stable macroeconomic conditions in sustaining stock market resilience. Furthermore, the study highlights the CSPI’s asymmetric responsiveness to positive and negative macroeconomic shocks, suggesting that investor sentiment and market expectations play a crucial role in shaping stock price reactions. These insights are essential for policymakers in designing macroeconomic policies that foster market stability, as well as for investors in formulating strategies that anticipate market responses to changing economic conditions. Overall, the analysis contributes to a more comprehensive understanding of the dynamic interactions between Indonesia’s stock market and its macroeconomic environment. By demonstrating the usefulness of the ARDL framework, the study provides valuable empirical evidence for academics, policymakers, and market participants seeking to assess and manage risks associated with macroeconomic fluctuati…
creator: Suprianto Suprianto
rights: Copyright (c) 2025 Suprianto Suprianto
date: 2025-11-26
publication date: 2025-11-26
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9723

Green Investment Strategies for Sustainable Ecotourism Development in Gili Trawangan: A North Lombok Youth Perspective
type: item
description: This study aims to analyze the influence of financial literacy, motivation, environmental concern, and local ESG support on the intention and behavior of green investment among youth in North Lombok, particularly in the context of sustainable ecotourism development. The research employs a quantitative descriptive-verificative approach using Structural Equation Modeling – Partial Least Squares (SEM-PLS). A total of 100 respondents, aged 17–30 years from the subdistricts of Pemenang, Tanjung, and Kayangan, were selected through purposive sampling. The results indicate that all independent variables have a positive and significant effect on green investment intention, while investment intention strongly influences actual green investment behavior (β = 0.739; p < 0.001). Although 60% of respondents hold only a high school education and the overall human resource quality has not yet fully supported green investment practices, 74% expressed a high interest in participating in sustainable investment if accompanied by appropriate training and local government support. The model shows an R² value of 0.638 for investment intention and 0.571 for green investment behavior, with Q² = 0.462, indicating good predictive relevance. These findings emphasize the importance of strengthening green financial literacy, socio-economic motivation, and multi-stakeholder collaboration among government, communities, and educational institutions to enhance youth participation in sustainable investment and ecotourism development.
creator: Ni Kadek Wahyuni Merta Sari
creator: Muhammad Azim
creator: Aprilla Sinta Uli Sinta Uli
creator: Moh Salman Alfarizi
creator: I Putu Buda Yasa
rights: Copyright (c) 2025 I Putu Buda Yasa, Muhammad Azim Azim, Aprilla Sinta Uli Sinta Uli, Moh Salman Alfarizi
date: 2025-11-26
publication date: 2025-11-26
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9731

Beyond the Liquidity Illusion: Evaluating the Efficiency of Indonesia’s Himbara Banks
type: item
description: Analyze the efficiency levels of Himbara banks after receiving Rp200 trillion in funds from the Ministry of Finance. Compare the efficiency levels between Himbara banks in the periods before and after the fund placement policy. Identify internal factors that influence the efficiency of government fund management at Himbara banks. This study uses a quantitative approach with the non-parametric Data Envelopment Analysis (DEA) method. This approach was chosen because it can measure the relative efficiency between decision-making units (DMUs) without requiring specific production function assumptions (Charnes, Cooper, & Rhodes, 1978). DEA allows researchers to evaluate the ability of Himbara banks to efficiently convert inputs (resources) into outputs (intermediation results). The analysis was conducted for the period 2024–2025, covering conditions before and after the placement of IDR 200 trillion in funds from the Ministry of Finance. To analyze factors influencing efficiency, the Tobit regression model was used. Data Envelopment Analysis (DEA) results show that the Rp200 trillion injection of funds was only effective in increasing efficiency at already productive banks (BRI, Mandiri, and BTN), while BNI still exhibited inefficiency due to its inability to convert additional funds into proportional credit growth and interest income. This indicates the need for improvements in credit distribution strategies, operational cost management, and risk management so that the injection of public funds truly has an optimal impact on efficiency and economic growth. Tobit Regression results indicate that bank efficiency in Indonesia tends to increase if banks have strong capital adequacy, good asset quality, and optimal intermediation capabilities. Conversely, increasing NPLs and excessive asset expansion can be factors that reduce efficiency. Therefore, future banking policy strategies need to focus on improving asset quality, cost efficiency, and implementing effective governan…
creator: Binar Dwiyanto Pamungkas
creator: Tri Ratnawati
creator: Noni Antika Khairunnisah
rights: Copyright (c) 2025 Binar Dwiyanto Pamungkas, Tri Ratnawati, Noni Antika Khairunnisah
date: 2025-11-26
publication date: 2025-11-26
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9744

Strategy Recruitment and Selection Employee Bank in Facing Digital Transformation
type: item
description: Digital transformation has significantly changed the banking industry landscape, driving the need for a workforce with high digital skills and adaptability. This research aims to analyze strategy recruitment And selection HR Which effective for banking in digital era. The methods used is a study literature systematic (systematic literature review) by analyzing various articles, journals, and reports related to HR management, digital recruitment, and the banking industry. Research shows that banks need to adopt digital-based recruitment strategies that leverage online platforms, social media, and artificial intelligence (AI) to reach relevant talent. Selection processes should also be updated by utilizing online tests, data analytics, and competency-based interviews to identify candidates who possess not only technical expertise but also problem-solving and innovation capabilities. In conclusion, banks that are able to align their recruitment and selection strategies with the demands of the workforce will excel. digital will more competitive And sustainable in the face of change The recommendations include investing in recruitment technology and training HR teams to master new assessment methods.
creator: Harbyanto Junarta
creator: Sulaeman Ma’ruf Alqifari
rights: Copyright (c) 2025 Harbyanto Junarta, Sulaeman Ma’ruf Alqifari
date: 2025-11-26
publication date: 2025-11-26
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9745

The Effect of NPF, BOPO, and FDR on the Profitability (ROA) of Bank NTB Syariah
type: item
description: Islamic banking plays an important role in promoting national economic development, particularly through fund collection and financing activities based on Islamic principles. In promoting sound economic development, Islamic banking must certainly increase its profitability. This study attempts to examine the factors that influence the profitability of Islamic banks, more specifically Bank NTB Syariah, which is the focus of this study. The results of this study found that NPF and Bopo did not have a significant effect on the profitability (ROA) of Bank NTB Syariah. However, the BOPO variable did have an effect on ROA, albeit a negative one.
creator: Fahrul Hudatil Atkiyan
rights: Copyright (c) 2025 FAHRUL HUDATIL ATKIYAN
date: 2025-11-26
publication date: 2025-11-26
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9759

Digital Innovation in Zakat Collection at the National Zakat Collection Agency of North Lombok Regency
type: item
description: The development of digital technology has encouraged zakat institutions to transform their fundraising strategies. This study aims to analyze the digital innovations implemented by the National Zakat Agency (BAZNAS) of North Lombok Regency to increase the effectiveness of zakat, infaq, and alms (ZIS) collection. The research method used a qualitative approach through observation, documentation studies, and in-depth interviews with BAZNAS administrators and the community. The results show that digital innovations through the BAZNAS Management Information System (SIMBA), digital payment channels such as QRIS and bank transfers, digital zakat campaigns, and the use of the official website play a significant role in increasing the transparency, effectiveness, and accessibility of ZIS services. Digital strategies have been proven to strengthen public trust, simplify transaction processes, and reach a younger generation familiar with technology. These innovations also support modern fundraising theory, which emphasizes building an institutional brand image and increasing muzaki engagement through an adaptive approach.
creator: Ernaldo Fikrul Arifin
rights: Copyright (c) 2025 Ernaldo Fikrul Arifin
date: 2025-11-26
publication date: 2025-11-26
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9762

Analysis of the Linkages between Foreign Investment, Trade, and Economic Structure on Tax Revenue in Asia
type: item
description: Tax revenue is the main source of funding in various countries, including countries in Asia. However, in the Asian context, there are still some serious problems related to tax revenue, such as tax ratio problems and tax evasion. This study identifies the determinants of tax revenue in Asia over the period 2008-2023. We use the Generalized Method of Moments (GMM) model to analyze the results and find that foreign investment inflows and per capita GDP increase are the main sources of tax revenue increase compared to agriculture, manufacturing, and trade. For this reason, the government is expected to review the tax policies that have been issued to achieve a balance in state tax revenue.
creator: Muhammad Budi Utama
creator: Tedi Harianto
rights: Copyright (c) 2025 Muhammad Budi Utama, Tedi Harianto
date: 2025-11-27
publication date: 2025-11-27
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9767

Maintaining Business Sustainability: Challenges and Opportunities of Sustainability Reporting in Indonesia
type: item
description: This study aims to discuss the importance of sustainability reporting for companies, the condition of sustainability reporting in Indonesia, and the challenges and opportunities faced in implementing it. The method used in this study is library research that refers to the results of previous studies. Based on the findings from previous studies, Indonesia has not yet implemented mandatory regulations for the presentation of sustainability reports. The absence of strict regulations related to sustainability reporting has resulted in only a few public companies in Indonesia committing to supporting sustainability reporting. The challenges in implementing sustainability reporting in Indonesia include a lack of awareness, a lack of government policy, and a lack of resources. The opportunities in implementing sustainability reporting in Indonesia include improving the company's image, attracting investors, and meeting consumer demands.
creator: Lila Alwyah
rights: Copyright (c) 2025 LILA ALWYAH
date: 2025-11-27
publication date: 2025-11-27
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9768

Optimizing Village Financial Management: A Study of the Implementation of SAK ETAP at BUMDesa Santong Jaya, Santong Village, Kayangan District, North Lombok Regency
type: item
description: This study aims to analyze the implementation of Financial Accounting Standards for Entities Without Public Accountability (SAK ETAP) in the financial management of the Santong Jaya Village-Owned Enterprise (BUMDesa Santong Jaya) in Santong Village, Kayangan District, North Lombok Regency. The research method used is a descriptive qualitative case study approach. Data were collected through in-depth interviews with the BUMDesa director, treasurer, business unit managers, and village government, as well as observation and documentation of financial reports. The study's results indicate that SAK ETAP implementation in BUMDesa Santong Jaya is still not optimal. The financial reports presented are not complete according to SAK ETAP standards, which require a balance sheet, income statement, statement of changes in equity, cash flow statement, and notes to the financial statements. The main obstacles include limited human resource competency in the field of accounting, a recording system that is not fully digital, and minimal ongoing training. This study recommends increasing the capacity of BUMDesa's human resources through SAK ETAP-based accounting training, development of a digital financial recording system, preparation of standardized financial SOPs, and ongoing mentoring from the local government or academics. Optimal implementation of SAK ETAP will increase transparency, accountability, and the quality of BUMDesa's financial information as a basis for strategic decisionmaking
creator: Muhammad Mahfuz
creator: Tedi Harianto
rights: Copyright (c) 2025 Muhammad Mahfuz
date: 2025-11-30
publication date: 2025-11-30
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9786

Implementasi Pemasaran Produk Berbasis Digital Pada Media Sosial
type: item
description: Digital-Based Product Marketing on Social Media is one of the steps taken to reach a broad target market. This study aims to determine the marketing process or actions taken by trading businesses in marketing their products on social media, this type of research is qualitative, the study was conducted in Teniga Village, North Lombok, the data collection technique was through interviews. The results of this study indicate that by carrying out product marketing actions or processes on social media makes it easier for business actors to market their products easily and with a broad target market, so that with social media business actors can improve the standard of quality of life, close the potential digital divide and of course improve the economy in the environment in Teniga Village.
creator: Reni Silvia Yuli Safitri
rights: Copyright (c) 2025 Reni Silvia Yuli Safitri
date: 2025-11-30
publication date: 2025-11-30
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9808

Analisis Faktor penghambat perkembangan Ekonomi Kreatif Pada Destinasi Wisata Pantai Sengigi Kabupaten Lombok Barat
type: item
description: This study aims to analyze the factors inhibiting the development of the creative economy in the Senggigi Beach Tourism Destination, West Lombok. The research is motivated by the declining competitiveness of the destination, limited innovation among creative economy actors, and increasing competition from emerging destinations such as the Mandalika Special Economic Zone. A descriptive qualitative method with a case study approach was employed. Data were collected through in-depth interviews, observations, and documentation involving 28 informants from various creative economy subsectors. Data analysis was conducted using a root cause analysis approach, including a Fishbone Diagram and thematic coding. The findings reveal that the main inhibiting factors originate internally, including low product innovation and differentiation, weak digital marketing, limited human resource competencies, and inadequate use of technology and business networks. External factors include the decline in tourist arrivals due to earthquakes and the pandemic, competition with modern destinations, shifting tourist preferences, and suboptimal government support. The interaction between these internal and external factors creates a stagnation cycle that hampers the growth of the creative economy in Senggigi. The study concludes that an integrated strategy is required, encompassing capacity building for creative actors, strengthening digital marketing, enhancing pentahelix collaboration, and repositioning Senggigi as a culture-based creative destination.
creator: Asri Oktiani
creator: Sri Maryanti
creator: Faezal Faezal
rights: Copyright (c) 2025 Asri Oktiani
date: 2025-11-30
publication date: 2025-11-30
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9811

Analisis Ekonomi terhadap Peran BUMDes dalam Meningkatkan Pendapatan Asli Desa: Studi Data Sekunder
type: item
description: Village development in Indonesia following Law No. 6 of 2014 positions Village-Owned Enterprises (BUMDes) as a strategic instrument for fiscal independence. This study aims to examine the relationship between BUMDes performance and Village Original Revenue (PADes) and its implications for community welfare, while considering the legal framework as a foundation. The research employs an associative quantitative approach using secondary data, including BUMDes financial reports, PADes realization, and welfare indicators, analyzed through linear regression and correlation. Findings reveal a significant positive relationship between BUMDes performance and PADes (R² = 0.46; p < 0.05), while PADes shows a moderate correlation with community welfare (r = 0.52). A normative legal analysis indicates that although regulations such as Law No. 6/2014 and Government Regulation No. 11/2021 provide strong legitimacy, implementation at the village level still faces technical and administrative challenges. In conclusion, BUMDes significantly contributes to PADes; however, welfare impacts require affirmative policies in PADes allocation and stronger institutional capacity at the village level.
creator: Irawansyah Irawansyah
creator: Adhar Adhar
creator: Junaidin Junaidin
creator: Alfisahrin Alfisahrin
creator: Aditiyani Nugraha Pertiwi
creator: Ewan Gunawan
rights: Copyright (c) 2025 Irawansyah Irawansyah, Adhar Adhar, Junaidin Junaidin, Alfisahrin Alfisahrin, Aditiyani Nugraha Pertiwi, Ewan Gunawan
date: 2025-11-30
publication date: 2025-11-30
volume: 4
number: 4
doi: 10.58258/bisnis.v4i4.9820