Innovative Marketing Strategies in Human Resource Management: Improving Organizational and Marketing Performance in the Digital Era

Rizki Maulana Raharja, Moh. Ali Yahya Irawan, Ainul Fitri, Aisyah Aisyah, Aprilla Sinta Uli, Muhammad Mahfuz

Abstract


In the era of digital marketing that continues to grow, the role of social media as an effective marketing platform is increasingly important, especially for the Micro, Small and Medium Enterprises (MSMEs) sector. To achieve success in doing business on social media, the development of human resources (HR) in accordance with the needs of the digital era is crucial. This research reviews the importance of human resource development in the context of digital marketing, especially in advancing the MSME sector on social media. The focus of this research is to consider the knowledge and skills needed by MSME employees in utilizing social media as an effective marketing tool. By implementing the right HR development strategy, MSMEs can get significant benefits, such as increased creativity, adaptation to changing trends, and the ability to compete in the digital marketing era . In the context of human resource development in the era of digital marketing to advance the MSME sector, special training , and access to the latest information and resources are important strategies that need to be implemented

Keywords


• Era digital marketing, • pengembangan sumber daya manusia, • strategi pemasaran, • media sosial, UMKM

Full Text:

PDF

References


Atmojo, M. E., & Hamdi, R. A. L. (2021). Peningkatan Kualitas Sumber Daya Manusia (SDM) dalam Pengelolaan Media Sosial pada Sektor UMKM. Prosiding Seminar Nasional Program Pengabdian Masyarakat.

Era, N. (2021). Digital Marketing Calendar untuk Bisnis Kuliner: Pendampingan Sosial Media Instagram@ IniDapurMakwaw Untuk Keberlangsungan di Era New Normal. Sejarah, 3(2).

Gunarso, D., Natanael, F., Limanuel, F., Enrico, I. J., Ginting, M. L., Valentino, T., & Maliki,

L. (2021). Digital Marketing Calendar untuk Bisnis Kuliner: Pendampingan Sosial Media Instagram@ IniDapurMakwaw Untuk Keberlangsungan di Era New Normal. Jurnal Abdi Masyarakat Indonesia (JAMIN), 3(2).

Indainanto, Y. I. (2021). Masa Depan Media Massa di Era Digital. Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik, Dan Humaniora, 5(1), 24–37.

Lamuri, A. B., & Laki, R. (2022). TRANSFORMASI PENDIDIKAN DALAM PENGEMBANGAN SUMBER DAYA MANUSIA YANG BERKARAKTER DI ERA

DISRUPSI. Guru Tua: Jurnal Pendidikan Dan Pembelajaran, 5(2), 21–30.

Lutfihyanto, W. A., Sendow, G. M., & Samadi, R. L. (2022). Pengembangan Sumber Daya Manusia Dalam Meningkatkan Kinerja Individu di Organisasi Aliansi Jurnalis Independen (AJI) Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(3), 9–21.

Ningsih, F. W., & Dyatmika, T. (2021). Pengembangan Potensi Sumber Daya Manusia Melalui Teknologi Komunikasi Media Sosial di Era Milenial Desa Kampil. JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia), 2(4), 313–320.

Prakosa, A., Farhan, F., Nurrohman, A., Daroini, M., Kurniasari, R., Suwarni, E., & Wardani,

T. (2023). Penerapan Sosial Media Marketing di Era Marketing 5.0 sebagai Solusi Pemasaran pada Usaha Jasa Konstruksi CV Bumi Mandala. Joong-Ki: Jurnal Pengabdian Masyarakat, 2(2), 187–193.

Subroto, V. K., Kusumajaya, R. A., Yunianto, I., & Endaryati, E. (2021). Peran social media dalam guerilla marketing pada era digital marketing. Seminar Nasional Teknologi Dan Multidisiplin Ilmu (SEMNASTEKMU), 1(1), 21–25.

Zam, E. M. (2022). Efektivitas Coaching Pelatihan Kepemimpinan Administrator (PKA) Secara Dalam Jaringan (Daring) di Badan Pengembangan Sumber Daya Manusia Provinsi Riau. Jurnal Widyaiswara Indonesia, 3(3), 131–140.




DOI: http://dx.doi.org/10.58258/jihad.v6i1.6587

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2024 Rizki maulana, Moh.Ali yahya, Ainul fitri raharja, Noni Antika Khairunnisah

View My Stats