Revealing the Charm of Exploring Tourism Destinations That Are Going Viral Lately

Authors

  • Anggun Sukma Alifianti Sekolah Tinggi Ilmu Ekonomi 45 Mataram
  • Celina Rahmadani Sekolah Tinggi Ilmu Ekonomi 45 Mataram
  • Dayu Winda Priyantini Sekolah Tinggi Ilmu Ekonomi 45 Mataram
  • Sri Damayanti Akademi Bisnis Lombok
  • Andi Pranata Akademi Bisnis Lombok

DOI:

https://doi.org/10.58258/jihad.v6i1.6598

Keywords:

Content, Formatting, Article.

Abstract

This research aims to reveal the phenomenon of the charm of tourism destination exploration which has become viral in the recent period. By analyzing social media trends, traveler reviews and recent news developments, this research explores the factors that have led to the rapid popularity of certain tourism destinations. Through a qualitative approach, data is analyzed to understand how extensive exposure on social media and intense promotions influence tourist interest and visits. The results show that visual factors, cultural uniqueness, and influencer recommendations play a big role in building public interest in viral tourist destinations. The implications of these findings can help in tourism marketing strategies to increase the attractiveness and popularity of tourist destinations in the future.  

References

Pemasaran Destinasi Pariwisata:

Smith, A., & Newsome, D. (Eds.). (2018). Destination Marketing: An Integrated Marketing Communication Approach. Routledge.

Penggunaan Media Sosial dalam Industri Pariwisata:

Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (Eds.). (2015). Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. Ashgate Publishing, Ltd.

Pariwisata Kota dan Pemasaran:

Morrison, A. M., & Coca-Stefaniak, J. A. (2018). Tourism in the City: Towards an Integrative Agenda on Urban Tourism. Springer.

Pemasaran Melalui Kerja Sama dan Kreativitas:

Buhalis, D., & Foerste, M. (Eds.). (2015). SoCoMo Marketing for Travel and Tourism: Empowering Co-Creation of Value. Springer.

Manajemen Krisis dalam Pariwisata:

Scott, N., Gao, J., & Ma, E. (Eds.). (2019). Tourism and the Sharing Economy: Development, Regulations and Challenges. Routledge.

Jurnal dan Penelitian

Metode Penelitian dalam Media Sosial:

McCabe, S., & Stokoe, E. H. (2018). The SAGE Handbook of Social Media Research Methods. SAGE Publications.

Pengelolaan Destinasi Pariwisata Berbasis Desain:

Fesenmaier, D. R., & Xiang, Z. (Eds.). (2017). Design Science in Tourism: Foundations of Destination Management. Springer.

Krisis dan Manajemen Pariwisata:

Laws, E., Prideaux, B., & Chon, K. (Eds.). (2016). Crisis Management in Tourism. CABI.

Emosi dan Pariwisata:

Sigala, M. (Ed.). (2017). Emotions and Tourism: Understanding, Managing and Experiencing Tourism. Springer.

Pariwisata Budaya dan Manajemen Warisan Budaya:

McKercher, B., & du Cros, H. (Eds.). (2012). Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management. Routledge.

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Published

2024-03-10