Strategic Plan for the Five-Year Non-Tuition Fee Revenue Program at Politeknik Elektronika Negeri Surabaya (PENS
DOI:
https://doi.org/10.58258/fwg91p92Keywords:
Strategic Plan, Revenue Diversification, Business Unit, Non Tuition Revenue, Swot Analysis.Abstract
This study aims to analyze the development strategy of the Business Unit programs at Politeknik Elektronika Negeri Surabaya (PENS) in supporting non-tuition fee revenue, as well as to examine the internal and external factors influencing these strategies. This research employs a qualitative methodology based on John M. Bryson’s strategic planning theory, with data analyzed through a SWOT (Strengths, Weaknesses, Opportunities, and Threats) framework. Data were gathered through in-depth interviews with Business Unit leadership and supplemented by secondary data from supporting documents. The analysis results, as illustrated in the Cartesian diagram, indicate that the Business Unit is positioned in Quadrant I, suggesting that development should be pursued through a Strength–Opportunity (SO) strategy. Based on these findings, a five-year strategic plan was developed to serve as a recommendation for the future strategic direction of Politeknik Elektronika Negeri SurabayaAbstract Views 3PDF Downloads 0
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2026-07-01
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Strategic Plan for the Five-Year Non-Tuition Fee Revenue Program at Politeknik Elektronika Negeri Surabaya (PENS. (2026). JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 10(3), 1550-1560. https://doi.org/10.58258/fwg91p92
