The Impact of Consumer Behavior on Changes in User Lifestyles of Shopee Paylater to Fkip Unram Students
DOI:
https://doi.org/10.58258/1kvgvd71Abstract
The development of digital financial services has given rise to easier transactions in the form of a "buy now, pay later" system, one of which is Shopee PayLater. This convenience has the potential to trigger consumer behavior, especially among students with limited monthly income. This researcher uses Baudrillard's Consumption Theory (2018). This study aims to describe the forms of lifestyle changes and analyze the impact of consumer behavior on lifestyle changes among FKIP students at Mataram University using Shopee PayLater. The research subjects consisted of 5 and 5 supporting informants. Data collection techniques included non-participant observation, semi-structured interviews, and documentation. Data validity was tested by triangulation of sources, techniques, and time. The results of the study show 1). the form of student lifestyle after utilizing Shopee Paylater services, seen from the shift in consumption orientation which is no longer based on needs, but on desires, social symbols, and the influence of digital media. 2). The impact of consumptive behavior on lifestyle changes is twofold, namely positive impacts including the ease of meeting needs quickly, utilizing promotions and discounts, and increasing efficiency and practicality in transactions, and negative impacts encouraging a more wasteful lifestyle, reducing opportunities to save, and making students less likely to consider their needs and financial conditions in the future.References
Amelia, R., & Syafrini, D. (2024). Penggunaan Shopee Paylater di Kalangan Mahasiswa Universitas Negeri Padang. Jurnal Perspektif, 7(2), 291–300. https://doi.org/10.24036/perspektif.v7i2.757
Asih, E. M. (2024). Analisis pada Shopee sebagai E-Commerce Terpopuler di Indonesia. Jurnal Ekonomi Bisnis Antartika, 2(1), 73–79. https://doi.org/10.70052/jeba.v2i1.299
Baudrillard, J. (2018). Masyarakat konsumsi.
Danuri, M. (2019). Perkembangan Dan Transformasi Teknologi Digital. Jurnal Ilmiah Infokam, 15(2), 116–123. https://doi.org/10.53845/infokam.v15i2.178
Evi, S. S. (2022). Penggunaan Fitur Shopee Paylater dalam Perilaku Konsumtif Mahasiswa Universitas Pasir Pengaraian di Rokan Hulu Riau. 31–33.
Kusmayanti, Nasrullah, A., & Solikatun. (2024). Penggunaan Media Sosial Dalam Belanja Online Terhadap Perilaku Konsumtif Mahasiswa (Studi Pada Program Studi Sosiologi Universitas Mataram). Proceeding Seminar Nasional Mahasiswa Sosiologi, 2(1), 377–386.
Prayusi, A. D., & Ingriyani, L. (2021). Pengaruh Literasi Keuangan , Persepsi Kemudahan , Persepsi Risiko , dan Kepercayaan Terhadap Minat Menggunakan Shopee Paylater ( Studi Kasus Pada Mahasiswa Politeknik Negeri Jakarta ). 3.
Putri Lestari, D., & Ilhamuddin, M. (2025). Analisis Gaya Hidup Hedonis Terhadap Impulsive Buying Dengan Promosi Sebagai Variabel Moderasi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram yang Menggunakan Platform E-Commerce Shopee. Alexandria(Journal of Economics, Business, & Entrepreneurship), 6(1), 72–80. https://doi.org/10.29303/alexandria.v6i1.925
Restike, K. P., Presasti, D., Fitriani, D. I., & Ciptani, M. K. (2024). Pengaruh Literasi Keuangan, Perilaku Pembelian Impulsif, Dan Gaya Hidup Terhadap Penggunaan Shopee Paylater Gen Z. Jurnal Akuntansi Bisnis, 22(1), 100–113. https://doi.org/10.24167/jab.v22i1.11609
Satrio, R., Wati, K. A., Destiyana, A., & Sanjaya, R. (2024). Pengaruh Gaya Hidup Hedonisme terhadap Perilaku Manajemen Keuangan Mahasiswa. 3(4).
Septiansari, D., & Handayani, T. (2021). Pengaruh Belanja Online Terhadap Perilaku Konsumtif pada Mahasiswa di Masa Pandemi Covid-19. Jurnal EMT KITA, 5(1), 53–65. https://doi.org/10.35870/emt.v5i1.372
Setyagustina, Kurniasih, Joni, M., Kholik, Abdul, & Dwi, W. (2022). Pengaruh Potongan Harga ( Diskon ), Gratis Ongkir Dan Sistem Cod Terhadap Minat Berbelanja Online Di Aplikasi Shopee Dalam Perspektif Ekonomi. Economina, 1(November).
Solihat, Z. H. (2025). Jurnal Pendidikan Sosiolo g i. Pendidikan Sosiologi, 15, 228. https://doi.org/10.17509/sosietas.v15i2.85004
Ufrida, K., & Harianto, S. (2022). Saji Sebagai Gaya Hidup Remaja Di Kota Surabaya : Studi Kasus Siswi Sma Muhammadiyah 4 Kota Surabaya. Jurnal Analisa Sosiologi, 137–156.
Ufrida, K., & Harianto, S. (2022). Saji Sebagai Gaya Hidup Remaja Di Kota Surabaya : Studi Kasus Siswi Sma Muhammadiyah 4 Kota Surabaya. Jurnal Analisa Sosiologi, 137–156.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Riza Aprilia, Sumitro Sumitro, Nursaptini Nursaptini
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Authors who publish with JISIP (Jurnal Ilmu Sosial dan Pendidikan) agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.Â
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
How to Cite
