Empowerment MSMEs in the Corporate Social Responsibility-Based Livelihood Economic Development Program: Jim Ife's Empowerment Theory Perspective
DOI:
https://doi.org/10.58258/9t5esx49Abstract
This study examines the empowerment of MSMEs through the Livelihood Economic Development (LED) program in Polanharjo District through Jim Ife's empowerment perspective. MSMEs are important economic pillars in rural areas, but are often hampered by low business skills, limited capital, limited market access, and business permits and legality. The LED program is organized by PT. Tirta Investama as one of its Corporate Social Responsibility (CSR) programs targeting MSME groups in Wangen Village. This study uses a descriptive qualitative approach, with the researcher acting as an observer in collecting data through interviews, observations, and documentation. The results show that in the economic aspect there has been an increase in turnover and knowledge of business development, as well as increased customer trust through halal certification and Home Industry Food (PIRT). In the social aspect, the program strengthens the group's social capital through the formation of the Mentari Karya Sejahtera Cooperative, the shared use of production tools, and increased trust among members. In the leadership aspect, decision-making is carried out through deliberations led by the group leader together with NGO facilitators, with increased involvement of young members. In terms of innovation, members developed marketing through WhatsApp and Shopee, as well as utilizing marketing shelves in the company's cooperative. This research contributes to providing an empirical overview of village MSME empowerment through Jim Ife's perspective of power, particularly strengthening social capital and local leadership.References
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