Perancangan Branding Kre Sesek Sentra Tenun “Karya Mandiri” Sumbawa melalui Media Desain Komunikasi Visual

Authors

  • Abdurrozaq Abdurrozaq Program Studi Seni Tari, Fakultas Ilmu Budaya, Institut Ilmu Sosial dan Ilmu Budaya Samawa Rea
  • Gustu Rahma Deni Program Studi Seni Tari, Fakultas Ilmu Budaya, Institut Ilmu Sosial dan Ilmu Budaya Samawa Rea

DOI:

https://doi.org/10.58258/jisip.v6i1.2638

Keywords:

Branding, Kre Sesek Sumbawa, Visual Communication Design.

Abstract

This research was motivated by the condition of the weaving craftsmen at the “Karya Mandiri” Weaving Center Sumbawa who had difficulty in marketing the woven fabric products they produced, Kre Sesek (traditional woven cloth typical of Sumbawa). This study aims to design the branding of Kre Sesek Sentra Weaving “Karya Mandiri” Sumbawa to be better known by the wider community through the use of visual communication media. The research method used is a qualitative research method with a case study approach. Methods of collecting data through observation, literature study, interviews, and documentation. The research data obtained, then analyzed in order to develop the right branding concept. The branding concept used is KRESAMAWA (Kre Sesek Samawa)

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Published

2022-01-01

Issue

Vol. 6 No. 1 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)

Section

Articles

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