MANAJEMEN RANTAI PASOKAN PADA KEGIATAN KEWIRAUSAHAAN DAN INOVASI PRODUK SEBAGAI PENENTU KINERJA UKM

Authors

  • Nugroho Djati Satmoko Departemen Manajemen Bisnis Fakultas Ekonomi dan Bisnis Universitas Padjadjaran
  • Hersusetiyati Hersusetiyati Program Studi Administrasi Bisnis fakultas Ilmu sosial dan Ilmu Politik Universitas Sangga Buana YPKP
  • Muhammad Dadi Priadi Program Studi Administrasi Bisnis fakultas Ilmu sosial dan Ilmu Politik Universitas Sangga Buana YPKP
  • Yuyun Yuniarsih Program Studi Administrasi Bisnis fakultas Ilmu sosial dan Ilmu Politik Universitas Sangga Buana YPKP

DOI:

https://doi.org/10.58258/jisip.v7i1.4287

Keywords:

Supply Chain Management, Entrepreneurship, Product Innovation, Business Performance

Abstract

The purpose of this study is to provide practical and theoretical insights into how small and medium enterprises (SMEs) adjust and further develop entrepreneurial activities, product innovation and SME business performance in the city of Bandung. This study used quantitative methods by using questionnaires for data collection. The number of samples used was 119 respondents using purposive sampling techniques. Partial least Square (PLS) is used for data processing. Based on the results of data analysis, it is implied that entrepreneurial competence has a significant effect on business performance, entrepreneurial competence has a significant effect on product innovation. However, product innovation does not have a significant effect on SME business performance.

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Published

2023-01-18

Issue

Vol. 7 No. 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)

Section

Articles

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