Pengaruh Digital Marketing, Strategi Promosi melalui E-Commerce dalam prsepektif syariah

Authors

  • Noni Antika Khairunnisah Sekolah Tinggi Ilmu Ekonomi 45 Mataram
  • Nurfidah Nurfidah STKIP Harapan Bima
  • Farid Farid STES Harapan Bima

DOI:

https://doi.org/10.58258/jisip.v7i1.4635

Keywords:

Digital Marketing, Strategi Promosi, E-Commerce

Abstract

Tujuan penelitian ini untuk mengetahui seberapa besar pengaruh Pengaruh Digital Marketing, Strategi Promosi melalui E-Commerce dalam prsepektif syariah. Hipotesis 1 Pengaruh Digital Marketi  terhadap E-Commerce dalam prsepektif syariah: (Digital Marketing terhadap E-Commerce) diperoleh nlai t-hitung (0.587) kurang dari nilai t-tabel (1,993), sehingga keputusan yang diambil adalah menerima Ho. Artinya variabel Digital Marketing berpengaruh signifikan terhadap E-Commerce dalam prsepektif syariah  Pengujian hipotesis 2: Pengaruh Strategi Promosi terhadap E-Commerce dalam prsepektif syariah (Strategi Promosi terhadap E-Commerce) diperoleh nlai t-hitung (0.563) kurang dari nilai t-tabel (1,993), sehingga Strategi Promosi yang diambil adalah menerima Ho. Artinya variabel Strategi Promosi berpengaruh signifikan terhadap E-Commerce dalam prsepektif syariah

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Published

2023-01-21

Issue

Vol. 7 No. 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)

Section

Articles

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