Analisis Pengaruh Pengalaman Masa Lalu Terhadap Minat Menginap Kembali Di Hotel Era Pandemi Covid-19 Dengan Consumer Review Sebagai Variabel Moderasi

Authors

  • Baiq Deria Ayuning Fatika Universitas Mataram
  • Sulhaini Sulhaini Universitas Mataram
  • Baiq Handayani Rinuastuti Universitas Mataram

DOI:

https://doi.org/10.58258/jisip.v7i2.4870

Keywords:

Past Experience Interest in Re-staying Consumer Reviews

Abstract

The purpose of this study was to determine the effect of past experience on the intention to return to stay at hotels during the Covid-19 pandemic with consumer reviews as a moderating variable. The type of research used is associative quantitative research. The population in this study were all visitors at the Mataram Hotel. According to the sampling technique used, non-probability sampling was used with a convenience sampling approach. Seeing the different number of respondents from previous studies, this research will take 200 respondents, 100 respondents each for non-star hotel guests and star hotel guests. The instrument used in this research is a questionnaire. Data were analyzed using Structural Equation Modeling with the help of the Partial Least Square (PLS) program. The results of the study concluded that past experience had a significant effect on the intention to stay again at Starred and non-Starred Hotels in the Covid-19 Pandemic Era, Accepted. Consumer reviews moderate the significant effect of past experience on the intention to stay again at Starred Hotels in the Covid-19 Pandemic Era Accepted, while the non-Starred Hotel respondents stated that consumer reviews moderated the significant effect between past experiences on the intention to stay again at Hotels in the Covid-19 Pandemic Era. 19 Rejected.

Published

2023-06-07

Issue

Vol. 7 No. 2 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)

Section

Articles

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