Spring Bed Business as a Livelihood for the People of Sei Semayang Village, Sunggal District, Deli Serdang Regency

Abstract

The research aims to describe the reasons why the people of Sei Semayang Village chose the spring bed business as a livelihood, as well as outlining strategies for running a spring bed business as a livelihood. Qualitative research method with a descriptive approach, data collection techniques used in the research are interviews, observation, documentation carried out to add relevant data. The research method used from the research results is as follows: 1. Gaining knowledge from experience while working as an employee in a spring bed business owned by another entrepreneur is the reason people choose business as a livelihood. Fulfilling economic needs by choosing the spring bed business as a livelihood for people affected by the Covid-19 pandemic. Obtaining large profits is the reason why people run the spring bed business as a livelihood. The ease of making and obtaining raw materials by the community is the reason for choosing the spring bed business as a livelihood. 2. Business development strategy by improving the quality of raw materials for spring bed products, developing product designs according to consumer desires, entrepreneurs employing experienced employees in the furniture sector. Providing a guarantee for spring bed products to gain loyalty from consumers. Spring bed buying and selling transactions using a door-to-door system carried out by sales. Spring bed buying and selling transactions via social media Facebook and Tiktok.