Komodo National Park Destination Marketing Strategy In Increasing Tourist Visit Numbers

Authors

  • Siti Sri Wahyu Hastuti Administrasi bisnis, ilmu sosial dan Ilmu politik, universitas muhammadiyah mataram
  • siti Atika Rahmi Administrasi bisnis, ilmu sosial dan Ilmu politik, universitas muhammadiyah mataram
  • Alfian Eikman Administrasi bisnis, ilmu sosial dan Ilmu politik, universitas muhammadiyah mataram
  • Selva Selva Administrasi bisnis, ilmu sosial dan Ilmu politik, universitas muhammadiyah mataram

DOI:

https://doi.org/10.58258/jisip.v8i3.6961

Abstract

Marketing strategy is an important aspect in increasing the number of tourist visits. In this research, the marketing strategy is carried out by the Komodo National Park, namely a conservation area. Marketing strategies, namely promotional strategies, are very important for visitors who visit Komodo National Park. The research method is qualitative research using primary and secondary data. The results of the research are marketing strategies seen from promotional strategies to increase the number of visitors visiting Komodo National Park.

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Published

2024-06-30

Issue

Vol. 8 No. 3 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)

Section

Articles

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