The Influence of Electronic Word of Mouth (E-Wom) on Customer Purchase Interest on the Shopee E-Commerce Social Site in Semper Barat Subdistrict

Authors

  • Amanda Aulia Salsabila Universitas Pertiwi
  • Rustomo Rustomo Universitas Pertiwi
  • Erik Rahman Universitas Pertiwi

DOI:

https://doi.org/10.58258/jisip.v8i4.7296

Keywords:

Shopee, Electronic Word Of Mouth (E-Wom), Interest In Buying.

Abstract

This study aimed to analyze the influence of Electronic Word of Mouth (E-WOM) on interest buy customers on the e-commerce social site Shopee in West Semper Village . E-WOM has become factor important in digital marketing , especially on e-commerce platforms like Shopee. This study used method quantitative with technique data collection via distributed questionnaires to Shopee users in Semper Barat Subdistrict . Research sample A total of 40 respondents were selected use purposive sampling technique . Data analyzed use method analysis statistics simple linear regression . Research result show that E-WOM has influence significant to interest buy Shopee customers in West Semper Village . This study gave contribution theoretical in understand the role of E-WOM in e-commerce context in Indonesia, especially in urban areas such as West Semper Village . By practical , results This studycan become reference for perpetrator e-commerce business in designing effective marketing strategies with utilizing E-WOM.

Downloads

Published

2024-11-01

Issue

Vol. 8 No. 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)

Section

Articles

License

Copyright Notice
Authors who publish with JISIP (Jurnal Ilmu Sosial dan Pendidikan) agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

How to Cite

The Influence of Electronic Word of Mouth (E-Wom) on Customer Purchase Interest on the Shopee E-Commerce Social Site in Semper Barat Subdistrict. (2024). JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 8(4), 2213-2219. https://doi.org/10.58258/jisip.v8i4.7296