The Influence of Perceived Quality and Perceived Risk on Online Purchase Intention in E-Commerce (Case Study of Pt Shopee Indonesia)

Authors

  • Sumiati Sukarya Universitas Pertiwi
  • Yudi Kristanto Universitas Pertiwi
  • Widya Lelisa Army Universitas Pertiwi

DOI:

https://doi.org/10.58258/jisip.v8i4.7329

Keywords:

Perceived Of Quality, Perceived of Risk, Online Purchase Intention

Abstract

This research aims to determine the effect of quality and perceived risk to online purchase intention on e-commerce (pt shopee indonesia case study). This research method uses quantitative data collection methods with questionnaires, the sample in this research consists of 100 shop customers. by using a probability sample, the data analysis used is correlation regression, so it is clear how big the influence is perceived of quality and perceived of risk to online purchase intention on e-commerce (pt shopee indonesia case study) results of research that examines the influence perceived of quality and perceived of risk to online purchase intention on e-commerce (pt shopee indonesia case study) significant effect amounting to 58.8% variation online purchase intention can be explained by variation perceived of quality and perceived of risk, the remaining 41.2% is determined by other outside factors perceived of quality and perceived of risk.

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Published

2024-11-01

Issue

Vol. 8 No. 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)

Section

Articles

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How to Cite

The Influence of Perceived Quality and Perceived Risk on Online Purchase Intention in E-Commerce (Case Study of Pt Shopee Indonesia). (2024). JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 8(4), 2266-2271. https://doi.org/10.58258/jisip.v8i4.7329