PENGARUH KONTEN DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI DI TIKTOK SHOP PADA MAHASISWA PROGRAM STUDI DI MANAJEMEN UNIVERSITAS BUANA PERJUANGAN KARAWANG. JISIP [Internet]. 2023 Feb. 10 [cited 2026 Sep. 18];7(1):831-9. Available from: https://ejournal.mandalanursa.org/index.php/JISIP/article/view/4854