Fenomena Thrift Shopping Di Kalangan Masyarakat Akibat Perubahan Gaya Hidup Hidup Modern (Studi Globalisasi Di Wilayah Jawa Timur)

Authors

  • Ahyan Syaraahiyya Prodi Pengembangan Masyarakat Islam Fakultas Dakwah Dan Komunikasi Universitas Islam Negeri Sunan Ampel Surabaya
  • Emmy Yuniarti Rusadi supervisor of globalization course, Faculty of Da'wah and Communication, Sunan Ampel State Islamic University, Surabaya

DOI:

https://doi.org/10.58258/abdi.v5i1.3564

Keywords:

Modern Lifestyle, Thrift Shopping Phenomenon.

Abstract

The impact of the globalization trend is the emergence of foreign cultures that are starting to enter Indonesia which causes a new lifestyle in terms of dressing. Most people want to follow a trending lifestyle but don't want to spend a lot of money. This condition causes the activity of shopping for used goods to be popular in Indonesia. Modernization is growing rapidly because it has many ways to access information from various countries easily and quickly. This study aims to determine the phenomenon of thrift shopping among the community due to changes in modern lifestyles. This research was conducted using a descriptive research method using a quantitative survey approach.

Author Biographies

  • Ahyan Syaraahiyya, Prodi Pengembangan Masyarakat Islam Fakultas Dakwah Dan Komunikasi Universitas Islam Negeri Sunan Ampel Surabaya
    student
  • Emmy Yuniarti Rusadi, supervisor of globalization course, Faculty of Da'wah and Communication, Sunan Ampel State Islamic University, Surabaya
    mentor

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Published

2023-06-02

Issue

Vol. 5 No. 1 (2023): Abdi Masyarakat

Section

Articles

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