Production Optimization to Maximize Profit in Furniture Company PT. FurniCraft: Quantitative and Qualitative Approach

Noni Antika Khairunnisah, Effendy Gunardi, Kurnadi Kurnadi, Iwan Setiawan, I Made Suparta

Abstract


This study aims to optimize the amount of production to maximize profits at the furniture company PT. FurniCraft. The method used is a quantitative approach using Linear Programming (LP) and a qualitative approach using NVivo software to analyze the results of interviews with management. The LP model is used to determine the optimal product combination that maximizes profits based on resource limitations such as raw materials, working hours, and production capacity. Meanwhile, qualitative analysis reveals non-technical factors that affect the production process, such as workforce flexibility and production policies. The results of the analysis show that by implementing an optimization model, the company can increase potential profits by up to 18.5% from actual conditions. This finding is reinforced by the results of qualitative analysis which shows that production decisions are not entirely data-based, but rather more influenced by intuition and old habits. This study recommends the integration of analytical data in strategic decision making in the manufacturing sector.


Keywords


Linear Programming, production optimization, NVivo, qualitative analysis, furniture, production management

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References


Bazeley, P., & Jackson, K. (2013). Qualitative Data Analysis with NVivo. SAGE Publications.

Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications.

Misbah, F., & Salma, N. (2020). Penerapan Metode Linear Programming untuk Optimasi Produksi pada Industri Kerajinan. Jurnal Teknologi dan Sistem Informasi, 8(2), 45-52.

Siregar, D., et al. (2022). Analisis Optimasi Produksi Menggunakan LP di UKM Mebel. Jurnal Sistem dan Manajemen Produksi, 11(1), 10–17.

Taha, H. A. (2017). Operations Research: An Introduction. Pearson Education.




DOI: http://dx.doi.org/10.58258/bisnis.v4i3.8994

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Lisensi Creative Commons
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.

Bussiness Management
p-ISSN: 2828-8203, e-ISSN: 2828-7606
Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala.

Alamat: Jl. Lingkar Selatan, Perum Elit kota Mataram Asri Blok O. No. 35, Jempong Baru, Sekarbela, Kota Mataram NTB. Indonesia