Entrepreneurship Training for Bajur Village PKK in Developing New Alternative Tourism Potential
DOI:
https://doi.org/10.58258/abdi.v6i2.7589Keywords:
Entrepreneurship, New alternatives, Tourism potentialAbstract
Entrepreneurship training activities for the Bajur Village PKK aim to increase understanding and skills in developing local tourism potential and producing cultural-based souvenirs. This training covers entrepreneurial management, including SWOT analysis, business opportunity identification, and tourism product marketing strategies. Participants are trained to exploit local potential and develop small businesses independently with the support of managerial skills and understanding in tourism promotion. Apart from that, the training also focuses on making souvenir products such as pins and key chains, which are easy to make and have high selling value. Assistance is provided to participants during the product making process, accompanied by regular evaluations to ensure the effectiveness of the training. The results of this activity include the creation of new business ideas that can be developed by the Bajur Village PKK as well as increasing capacity in managing businesses based on local tourism potential. The souvenir products produced are ready to be marketed and are expected to be a support in improving the village economy through a sustainable tourism sector.References
Argubi, A. H., & Hendra, H. (2018, September). Pengembangan Pariwisata Berbasis Ecotourism Di Taman Nasional Gunung Tambora. In Prosiding Seminar Nasional Lembaga Penelitian Dan Pendidikan (LPP) Mandala (pp. 8-24).
Haris, A., Barliana, M. S., Saripudin, D., & Abdullah, A. G. (2018, September). Konsep Dasar Keterampilan Memimpin Kewirausahaan Dalam Kelompok Usaha Bersama: Pendekatan Etno-Andragogi Pada Technical Vocational Education And Training (TVET). In Prosiding Seminar Nasional Lembaga Penelitian Dan Pendidikan (LPP) Mandala (pp. 107-111).
International Labour Organization. (2019). Training for Rural Entrepreneurs.
Journal of Sustainable Tourism. (2017). Community Involvement in Sustainable Tourism Development. Retrieved from Journal of Sustainable Tourism.
Kementerian Pariwisata dan Ekonomi Kreatif. (2021). Strategi Pengembangan Pariwisata Berkelanjutan. Retrieved from Kemenparekraf.
Permatasari, P., Faiz, I. M., Nawandini, S., Rayhani, W., Putri, D. Y., Zayyan, E., ... & Hanafi, H. (2024). Entrepreneurship Education through Training in Making Aromatherapy Candles and Natural Soap Made from Eucalyptus Oil (Melaleuca Leucadendron) at Wonoharjo Village, Boyolali Regency. Jurnal Ilmiah Mandala Education, 10(2), 381-385.
Press. Retrieved from ILO.
Santoso, H., & Argubi, A. H. (2018, September). Potensi Pengembangan Wisata Berbasis Syariah (Halal Tourism) Di Kota Bima. In Prosiding Seminar Nasional Lembaga Penelitian Dan Pendidikan (LPP) Mandala (pp. 229-245).
Smith, J. (2020). The Economic Impact of Local Tourism. Harvard University Press. Gonzalez, M. (2019). Sustainable Tourism Development. University of Barcelona
World Bank. (2018). The Role of Tourism in Poverty Alleviation. Retrieved from World Bank.
Downloads
Published
Issue
Section
License
Copyright Notice
Authors who publish with Abdi Masyarakat agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.Â
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
