Transformasi Ekonomi Lokal Menuju Ekonomi Digital: Strategi Pemberdayaan Melalui Seminar Literasi Digital

Authors

  • Ni Kadek Wahyuni Merta Sari Manajemen Keuangan Sektor Publik, Akademi Bisnis Lombok
  • Ahmad Gautsul Anam Akademi Bisnis Lombok
  • Muhammad Mahfuz Akademi Bisnis Lombok
  • Moh Salman Al Farisi Akademi Bisnis Lombok
  • Aprilla Sinta Uli Akademi Bisnis Lombok

DOI:

https://doi.org/10.58258/abdi.v7i1.8802

Keywords:

Local Economy, Digital Economy, Digital Literacy, MSMEs, Seminar

Abstract

The transformation of the local economy toward a digital economy is a strategic step to enhance competitiveness and promote inclusive and sustainable economic growth, especially amidst the rapid development of information technology. This article discusses how digital literacy seminars can serve as an educational medium to strengthen the capacity of local communities—particularly micro, small, and medium enterprises (MSMEs)—in adopting digital technologies. Using a descriptive-qualitative approach, the seminar activities were observed to evaluate changes in participants’ understanding of economic digitalization concepts. The results showed a significant increase in participants' digital literacy levels and interest in utilizing digital technology in economic activities. This article concludes that educational interventions such as seminars can form an essential foundation for building a local digital economy ecosystem.

References

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Published

2025-07-01

Issue

Vol 7, No 1 (2025): Abdi Masyarakat

Section

Articles

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