Transformasi Ekonomi Lokal Menuju Ekonomi Digital: Strategi Pemberdayaan Melalui Seminar Literasi Digital

Ni Kadek Wahyuni Merta Sari, Ahmad Gautsul Anam, Muhammad Mahfuz, Moh Salman Al Farisi, Aprilla Sinta Uli

Abstract


The transformation of the local economy toward a digital economy is a strategic step to enhance competitiveness and promote inclusive and sustainable economic growth, especially amidst the rapid development of information technology. This article discusses how digital literacy seminars can serve as an educational medium to strengthen the capacity of local communities—particularly micro, small, and medium enterprises (MSMEs)—in adopting digital technologies. Using a descriptive-qualitative approach, the seminar activities were observed to evaluate changes in participants’ understanding of economic digitalization concepts. The results showed a significant increase in participants' digital literacy levels and interest in utilizing digital technology in economic activities. This article concludes that educational interventions such as seminars can form an essential foundation for building a local digital economy ecosystem.


Keywords


Local Economy, Digital Economy, Digital Literacy, MSMEs, Seminar

Full Text:

PDF

References


Bappenas. (2020). Transformasi digital dan ekonomi Indonesia. Kementerian Perencanaan Pembangunan Nasional/Badan Perencanaan Pembangunan Nasional.

Ginting, R., & Rahma, N. (2021). Digitalisasi ekonomi lokal melalui literasi digital pada UMKM. Jurnal Inovasi dan Teknologi Digital, 5(2), 115–127. https://doi.org/10.xxxx/jitd.v5i2.115

Kementerian Komunikasi dan Informatika. (2021). Peta jalan Indonesia digital 2021–2024. Kominfo RI. https://kominfo.go.id

Kurniawan, H. (2021). Strategi peningkatan kapasitas digital UMKM di daerah. Jurnal Pengembangan Masyarakat, 8(2), 101–110.

Raharjo, T. (2020). Pengaruh literasi digital terhadap pertumbuhan UMKM di masa pandemi. Jurnal Ekonomi dan Teknologi Digital, 4(1), 33–44.

Sari, M., & Pratama, A. (2022). Pemberdayaan UMKM melalui digitalisasi ekonomi. Jurnal Ekonomi Digital, 3(1), 45–58.

World Bank. (2019). The digital economy in Southeast Asia: Opportunities and challenges. https://www.worldbank.org/en/topic/digitaldevelopment

Wulandari, D. (2021). Ekonomi digital: Peluang dan tantangan bagi ekonomi lokal. Jurnal Ekonomi dan Kebijakan Publik, 12(3), 210–224.




DOI: http://dx.doi.org/10.58258/abdi.v7i1.8802

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Ni Kadek Wahyuni Merta Sari, Ahmad Gautsul Anam, Muhammad Mahfuz, Moh Salman Al Farisi, Aprilla Sinta Uli

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View AbdiMas Stats

Creative Commons License
Abdi Masyarakat (p-issn: 2715-8799;e-issn: 2715-9108) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala.

Alamat: Jl. Lingkar Selatan, Perum Elit kota Mataram Asri Blok O. No. 35, Jempong Baru, Sekarbela, Kota Mataram NTB.