Empowering Of Local Communities Through English Training For Digital Marketing And E-Commerce

Fathurrahman Imran, Syahrir Syahrir, Supriadin Supriadin

Abstract


Empowering MSMEs in Karang Bongkot Village through training in business English, digital marketing, and e-commerce aims to increase production capacity, digital marketing capabilities, and international business communication. This program responds to the challenges of low technology adoption and limited English language skills for national and international market penetration. The training is conducted using a blended learning method and supported by production technology innovations. Results show an increase in production capacity of up to 250 units per month, 100% adoption of Facebook and Instagram by participants, increased sales, and strengthened product branding. The main challenges are mastering English and advanced digital marketing, which require ongoing guidance. This program serves as the foundation for SME transformation toward broader and more competitive markets.

Keywords


Digital Marketing; Empowering MSMEs; Business English; E-commerce; Product Branding

Full Text:

PDF

References


Anggraeni, D., & Aini, N. (2022). Literasi digital UMKM desa: Tantangan dan peluang di era ekonomi kreatif. Jurnal Abdimas Indonesia, 3(4), 789–798.

Badan Pusat Statistik Kabupaten Lombok Barat. (2023). Statistik ekonomi kreatif Kabupaten Lombok Barat. BPS Kabupaten Lombok Barat.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice (7th ed.). Pearson Education Limited.

Imran F, Aprianoto A, Sandiarsa KD, Muhlisin M, Hasby MA, Firman E. Pelatihan Bahasa Inggris Pada Pedagang Kain Tenun Di Desa Pringgasela Melalui Direct Selling. Abdi Masyarakat 2020;2. https://doi.org/10.58258/ABDI.V2I2.1604.

Kementerian Koperasi dan UKM Republik Indonesia. (2022). Blueprint penguatan digitalisasi UMKM. Kemenkop UKM.

Kementerian Perencanaan Pembangunan Nasional/Badan Perencanaan Pembangunan Nasional. (2020). Roadmap Sustainable Development Goals (SDGs) Indonesia 2020-2030. Bappenas.

Kementerian Riset, Teknologi, dan Pendidikan Tinggi. (2017). Rencana Induk Riset Nasional (RIRN) 2017–2045. Kemenristekdikti.

Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. Wiley.

Middleton, K. L. (2021). E-commerce strategies for small business. Routledge.

Pramudiana, R., & Sutopo, W. (2021). Peningkatan daya saing UMKM melalui digital marketing untuk pemulihan ekonomi masa pandemi COVID-19. Jurnal Pemasaran Kompetitif, 5(2), 85–94.

Rahman, A., & Daniel, E. (2020). Digital transformation and micro-enterprises performance: A developing country perspective. International Journal of Entrepreneurial Behavior & Research, 26(3), 684–707. https://doi.org/10.1108/IJEBR-07-2019-0436

Sari, N. P., & Wulandari, R. (2020). Strategi branding produk olahan pangan lokal berbasis kearifan lokal di Lombok. Jurnal Ekonomi Kreatif, 4(1), 50–60.

United Nations Conference on Trade and Development. (2021). Harnessing e-commerce for sustainable development. UNCTAD. https://unctad.org/webflyer/harnessing-e-commerce-sustainable-development




DOI: http://dx.doi.org/10.58258/abdi.v7i2.9563

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Fathurrahman Imran

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View AbdiMas Stats

Creative Commons License
Abdi Masyarakat (p-issn: 2715-8799;e-issn: 2715-9108) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala.

Alamat: Jl. Lingkar Selatan, Perum Elit kota Mataram Asri Blok O. No. 35, Jempong Baru, Sekarbela, Kota Mataram NTB.