Empowering Of Local Communities Through English Training For Digital Marketing And E-Commerce

Authors

  • Fathurrahman Imran Universitas Pendidikan Mandalika
  • Syahrir Syahrir Universitas Pendidikan Mandalika
  • Supriadin Supriadin Universitas Pendidikan Mandalika

DOI:

https://doi.org/10.58258/abdi.v7i2.9563

Keywords:

Digital Marketing, Empowering MSMEs, Business English, E-commerce, Product Branding

Abstract

Empowering MSMEs in Karang Bongkot Village through training in business English, digital marketing, and e-commerce aims to increase production capacity, digital marketing capabilities, and international business communication. This program responds to the challenges of low technology adoption and limited English language skills for national and international market penetration. The training is conducted using a blended learning method and supported by production technology innovations. Results show an increase in production capacity of up to 250 units per month, 100% adoption of Facebook and Instagram by participants, increased sales, and strengthened product branding. The main challenges are mastering English and advanced digital marketing, which require ongoing guidance. This program serves as the foundation for SME transformation toward broader and more competitive markets.

References

Anggraeni, D., & Aini, N. (2022). Literasi digital UMKM desa: Tantangan dan peluang di era ekonomi kreatif. Jurnal Abdimas Indonesia, 3(4), 789–798.

Badan Pusat Statistik Kabupaten Lombok Barat. (2023). Statistik ekonomi kreatif Kabupaten Lombok Barat. BPS Kabupaten Lombok Barat.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice (7th ed.). Pearson Education Limited.

Imran F, Aprianoto A, Sandiarsa KD, Muhlisin M, Hasby MA, Firman E. Pelatihan Bahasa Inggris Pada Pedagang Kain Tenun Di Desa Pringgasela Melalui Direct Selling. Abdi Masyarakat 2020;2. https://doi.org/10.58258/ABDI.V2I2.1604.

Kementerian Koperasi dan UKM Republik Indonesia. (2022). Blueprint penguatan digitalisasi UMKM. Kemenkop UKM.

Kementerian Perencanaan Pembangunan Nasional/Badan Perencanaan Pembangunan Nasional. (2020). Roadmap Sustainable Development Goals (SDGs) Indonesia 2020-2030. Bappenas.

Kementerian Riset, Teknologi, dan Pendidikan Tinggi. (2017). Rencana Induk Riset Nasional (RIRN) 2017–2045. Kemenristekdikti.

Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. Wiley.

Middleton, K. L. (2021). E-commerce strategies for small business. Routledge.

Pramudiana, R., & Sutopo, W. (2021). Peningkatan daya saing UMKM melalui digital marketing untuk pemulihan ekonomi masa pandemi COVID-19. Jurnal Pemasaran Kompetitif, 5(2), 85–94.

Rahman, A., & Daniel, E. (2020). Digital transformation and micro-enterprises performance: A developing country perspective. International Journal of Entrepreneurial Behavior & Research, 26(3), 684–707. https://doi.org/10.1108/IJEBR-07-2019-0436

Sari, N. P., & Wulandari, R. (2020). Strategi branding produk olahan pangan lokal berbasis kearifan lokal di Lombok. Jurnal Ekonomi Kreatif, 4(1), 50–60.

United Nations Conference on Trade and Development. (2021). Harnessing e-commerce for sustainable development. UNCTAD. https://unctad.org/webflyer/harnessing-e-commerce-sustainable-development

Downloads

Published

2025-12-01

Issue

Vol. 7 No. 2 (2025): Abdi Masyarakat

Section

Articles

License

Copyright Notice
Authors who publish with Abdi Masyarakat agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.