Revitalizing Public Spaces Through the Sukoharjo Creative and Culinary Market as a Collaborative Platform for Communities, MSMEs, and Students to Increase Creativity and Economic Independence of Local Communities
Abstract
This community service program was conducted to address the lack of promotion space and development opportunities for the creative economy sector in Sukoharjo Regency. The program’s partners included the Department of Trade, Cooperatives, and Small and Medium Enterprises (Disdagkop and SMEs), local micro, small, and medium enterprises (MSMEs), creative communities, and vocational high school students. The main objective was to revitalize public space through the Sukoharjo Creative and Culinary Market (SUKREMA), a curated creative bazaar designed to foster cross-sector collaboration. The implementation applied a participatory approach and project-based learning method through several stages: socialization, product branding and design training, creative work curation, and bazaar implementation at the Regional Potential Promotion Center (GPPPD) in Sukoharjo. The results showed improvements in participants’ abilities in product innovation, packaging design, and digital marketing strategies. Moreover, a digital catalog and reusable modular booth design were produced to support future events. This program successfully transformed public spaces into inclusive and sustainable creative economy hubs.
Keywords
Full Text:
PDFReferences
A. Fariah, “The Dynamics of the Creative Economy and Social Transformation Among Urban Gen Z in Indonesia,” Riviera Publishing Journal, vol. 4, no. 1, 2025.
Bappenas, Rencana Induk Riset Nasional (RIRN) 2017–2045, Jakarta: Kementerian PPN/Bappenas, 2020.
D. Dellyana, “Digital Innovative Governance of the Indonesian Creative Economy,” Sustainability, vol. 15, 2023.
D. Rahmawati and S. Widodo, “Pemberdayaan Pelaku UMKM melalui Digitalisasi Pemasaran di Masa Pandemi,” Jurnal Abdi Masyarakat Indonesia (JAMSI), vol. 2, no. 1, pp. 13–21, 2022.
F. A. Prasetyo and R. Yuliana, “Inovasi Desain Produk dan Strategi Branding dalam Peningkatan Daya Saing UMKM,” Jurnal Desain Komunikasi Visual Nusantara, vol. 6, no. 1, pp. 45–56, 2020.
F. Isnaini, “Economic Digitalization for Community Empowerment: The Role of Technology in the Creative Economy,” Research Horizon Journal, 2024.
H. R. Santosa, “Penguatan Ekonomi Kreatif Berbasis Komunitas dalam Mengembangkan UMKM di Indonesia,” Jurnal Pengabdian Kepada Masyarakat (JPKM), vol. 4, no. 3, pp. 211–222, 2018.
I. Rahman, “Development of Creative Economy Based on Local Wisdom: Inclusive Education, Community Empowerment, and Digital Transformation in Bantul Regency, Yogyakarta,” Baskara Journal, 2024.
J. Howkins, The Creative Economy: How People Make Money from Ideas, London: Penguin Books, 2013.
Kementerian Koperasi dan UKM Republik Indonesia, Laporan Tahunan Pengembangan UMKM di Indonesia, Jakarta: Kementerian Koperasi dan UKM, 2020.
Kemenparekraf, Data dan Statistik Ekonomi Kreatif Indonesia, Jakarta: Deputi Ekonomi Digital dan Produk Kreatif, Kementerian Pariwisata dan Ekonomi Kreatif, 2021.
K. Digdowiseiso, “The Development of the Creative Economy in Indonesia’s Post-Pandemic Development,” JPPI Journal of Public Policy & Innovation, 2023.
L. Judijanto, L. Puspa, and N. Thalib, “A Bibliometric Review of Creative Economy Entrepreneurship: Implications for Community Empowerment Strategies,” West Science Interdisciplinary Studies, vol. 2, no. 9, pp. 1766–1779, 2024.
M. A. Siregar, “Revitalisasi Ruang Publik melalui Pasar Kreatif Komunitas,” Jurnal Urban dan Komunitas Kreatif, vol. 4, no. 1, pp. 22–30, 2022.
M. Sukarana, “Optimizing Community Welfare through Creative Economy: Program and Training Strategies for Local Communities,” JUCEP Journal, 2024.
M. Yunus and B. Moingeon, “Building Social Business Models: Lessons from the Grameen Experience,” Long Range Planning, vol. 43, no. 2–3, pp. 308–325, 2010.
N. Septiani, “Social Entrepreneurship as a Catalyst for Sustainable Community Economic Well-being,” Journal Manajemen, 2025.
P. Kotler and K. L. Keller, Marketing Management, 15th ed., Pearson Education, 2016.
R. Florida, The Rise of the Creative Class—Revisited: Revised and Expanded, New York: Basic Books, 2014.
R. Puspitasari and N. P. Putri, “Strategi Digital Marketing dalam Meningkatkan Daya Saing UMKM di Era Pandemi,” Jurnal Ekonomi dan Bisnis, vol. 12, no. 2, pp. 87–95, 2021.
Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Bandung: Alfabeta, 2019.
UNDP, Sustainable Development Goals (SDGs), 2015. [Online]. Available: https://www.undp.org/sustainable-development-goals
DOI: http://dx.doi.org/10.58258/abdi.v7i2.9868
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Aninda Dyah Hayu Pinasti Putri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Abdi Masyarakat (p-issn: 2715-8799;e-issn: 2715-9108) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala.
Alamat: Jl. Lingkar Selatan, Perum Elit kota Mataram Asri Blok O. No. 35, Jempong Baru, Sekarbela, Kota Mataram NTB.