Strategic Digital Transformation Roadmap: A Hybrid Framework For Enterprise Architecture, Process Re-Engineering, And Operational Efficiency

Padli Pawaid Yahya; Pikrianto Pikrianto

doi:10.58258/tim.0zdznw07

Authors

Padli Pawaid Yahya Institut Agama Islam Al-Manan NU Lombok Timur Author
Pikrianto Pikrianto Sekolah Tinggi Ilmu Ekonomi 45 Mataram Author

DOI:

https://doi.org/10.58258/tim.0zdznw07

Keywords:

Destination Competitiveness, Smart Infrastructure, Sustainable Tourism, Destination Governance, Smart Tourism Ecosystem

Abstract

Destination competitiveness has traditionally been conceptualized through resource endowments, accessibility, and conventional service infrastructure. However, rapid technological innovation and acute ecological challenges require a fundamental paradigm shift. This study proposes an integrated conceptual framework that synthesizes smart infrastructure (IoT sensor networks, AI-driven visitor management systems, cloud data hubs) with environmental, socio-cultural, and economic sustainability indicators to redefine destination competitiveness. Grounded in the Resource-Based View (RBV), Dynamic Capabilities Theory, and Systems Theory, this research demonstrates how digital intelligence acts as a catalyst for resource efficiency, overtourism mitigation, and enhanced visitor experiences while protecting natural and cultural heritage. The framework delivers strategic guidance for Destination Management Organizations (DMOs), urban planners, and policy makers seeking to balance long-term sustainability with global market competitiveness.

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