Mascot Design as a Visual Icon of Janti Park Water Park

Authors

  • Ninggar Mayang Ningrum Universitas Tiga Serangkai
  • Sri Tomo Universitas Tiga Serangkai
  • R. Arie Febriyanto Universitas Tiga Serangkai
  • Abdurrozaq Abdurrozaq Universitas Tiga Serangkai

DOI:

https://doi.org/10.58258/abdi.v7i2.9849

Keywords:

community service, mascot, branding, ikon Janti Park, visual identity

Abstract

This community service initiative was carried out to strengthen the visual identity of Janti Park, a water-based recreational site that previously lacked an official mascot to distinguish itself from similar destinations. The program focused on designing an icon as visual ambassador and a symbol of local pride. The implementation adopted a participatory approach through field observation, interviews with Bumdes Jaya Janti, design consultation, and promotional media application. The outcomes included the creation of a 2D mascot illustration, its application on signage boards and merchandise, and official registration under Intellectual Property Rights (IPR). The program successfully enhanced community involvement, reinforced Janti Park’s branding, and opened opportunities for creative economy activities. This project demonstrates that collaboration among academia, village governance, and local communities can produce sustainable innovations for tourism development.

References

O. A. Supriadi and A. S. Arianti, “Kajian Visual Desain Karakter Maskot ‘DIMAS-TI’,” Jurnal Tanra, vol. 8, no. 1, pp. 1–10, 2021.

B. T. Farisakta and E. T. Narulita, Perancangan Buku Panduan Menggambar Karakter ‘Naga Bonbon’ sebagai Maskot Studio Bonbin. Denpasar: Institut Seni Indonesia, 2020.

S. Suciarto, Pengembangan Produk, Branding dan Pemberian Label pada Kemasan Produk. Semarang: Universitas Katolik Soegijapranata, 2018.

C. M. Rahmasari and M. A. S. Nalendra, “Kajian Desain Visual pada Maskot ITEBA,” Jurnal Rupa Matra, vol. 1, no. 1, pp. 1–8, 2022.

R. Yuda, F. D. Sucipto, and M. Ghifari, “Perancangan Maskot ISBI Aceh sebagai Upaya Penguatan Brand Awareness,” Gorga: Jurnal Seni Rupa, vol. 11, no. 1, pp. 1–10, 2022.

A. P. Hermanto, H. Kremer, and F. P. Supandi, “Analisis Pengaruh Desain Maskot dalam Identitas Visual pada Olympus 2.0 Exhibition,” Jurnal Rupa Matra, vol. 2, no. 2, pp. 45–56, 2024.

A. A. Ma’sum and T. C. Kusumandyoko, “Perancangan Maskot sebagai Identitas Visual Aplikasi Aksaranesia,” Jurnal Barik, vol. 6, no. 1, pp. 207–213, 2024.

S. A. Maslahah and P. F. Arifianto, “Peran dan Pengaruh Desain Grafis dalam Perancangan Maskot sebagai Identitas Visual PT Colar Creativ Industri,” Synakarya: Jurnal Desain Komunikasi Visual, vol. 5, no. 1, 2024.

S. Sanjoyo, L. Ayuningtyas, and U. Ardiyanti, “Strategi Pengembangan Branding Pariwisata Berbasis Kearifan Lokal di Kabupaten Grobogan,” Paradigma Grobogan: The Research Journal, vol. 1, no. 2, pp. 55–66, 2024.

M. A. K. Harahap, A. F. Bilgies, S. Nurjanah, S. Syamsuri, and G. Wijayanto, “Pengembangan Branding Lokal Berkelanjutan: Mempromosikan Produk Unggulan dan Pariwisata Daerah melalui Pemasaran Berbasis Komunitas,” I-Com: Indonesian Community Journal, vol. 4, no. 2, pp. 644–653, 2024.

N. Mustari, N. Hartaman, V. A. Sahrir, N. R. Aulia, and S. A. H, “Branding Pariwisata dalam Pengembangan Objek Wisata di Kabupaten Majene,” JIIP: Jurnal Ilmiah Ilmu Pemerintahan, vol. 6, no. 2, pp. 112–124, 2021.

R. A. Nabila and T. Soseco, “Strategi Pengembangan Ekonomi Kreatif di Kampung Tenun Ikat Berbasis Community Development,” Jurnal Ekonomi dan Bisnis, vol. 4, no. 1, pp. 1–10, 2025.

A. Situmeang, H. S. Disemadi, and W. Fitri, “Peran Kekayaan Intelektual dalam Menggerakkan Industri Kreatif Pariwisata Berkelanjutan: Indonesia vs. Filipina,” Jurnal Magister Hukum Udayana, vol. 13, no. 2, pp. 233–245, 2024.

Ganefi, “Sinergitas Industri Kreatif Berbasis Hak Kekayaan Intelektual dalam Menunjang Pariwisata,” Supremasi Hukum: Jurnal Hukum Universitas Bengkulu, vol. 14, no. 1, pp. 77–88, 2024.

E. S. Rahayu, N. A. Mahatri, E. A. Wibowo, M. D. Subiakto, D. A. Syalvano, and S. Wulandari, “Pemanfaatan Desain Komunikasi Visual untuk Mendukung Edukasi dan Kreativitas di Desa Buncitan: Studi Kasus Program KKN,” ARDVIS: Artistik Riset Desain, Komunikasi Visual, Inovasi dan Seni, vol. 1, no. 2, pp. 16–21, 2025.

Downloads

Additional Files

Published

2025-12-14

Issue

Vol. 7 No. 2 (2025): Abdi Masyarakat

Section

Articles

License

Copyright Notice
Authors who publish with Abdi Masyarakat agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.