Persona as Personal Branding of Stand-Up Comedian in Indonesia

Lambok Hermanto Sihombing; Anak Agung Sarwindah; Glenity Marchella Siauw; Steven Chaniago

doi:10.58258/jime.v7i4.2353

Persona as Personal Branding of Stand-Up Comedian in Indonesia

Lambok Hermanto Sihombing, Anak Agung Sarwindah, Glenity Marchella Siauw, Steven Chaniago

Abstract

Stand-Up comedy is the new trend of Pop Culture. In Indonesia, the Stand-Up comedy trend has spread to all places, from the very west of Indonesia Island to the Papua. This research analyses the pop culture of stand-up comedy and the new creative industry in Indonesia, focusing on Raditya Dika, Ernest Prakasa, Cak Lontong, Dodit Mulyanto and Uus. Furthermore, this research explores the persona of each comic that represents their style of performance. This essay also aims to find out the difference in persona of Indonesian Stand-Up Comedy artists and how they come up with the persona. For the data, we choose YouTube platform to be analyzed. We analyze the presented materials, video’s thumbnails and the responses from the audiences. We use three theories during this research, which are Personal Branding Theory, Digital Media Theory, and Social Semiotics. The result shows that these comics are having different unique persona that sticks to themselves and make people recognize them.

Keywords

Persona, Stand-Up Comedy, YouTube

Full Text:

PDF

References

Afidah, L., & Wahyudi, R. (2014). How It Starts and Ends: a Study of Indonesian Stand-Up Comedy. Jurnal Pendidikan Bahasa Dan Sastra, 14(2), 170. https://doi.org/10.17509/bs_jpbsp.v14i2.716

Brodie, I. (2009). Stand-up Comedy as a Genre of Intimacy. Ethnologies, 30(2), 153–180. https://doi.org/10.7202/019950ar

Debra Aarons & Marc Mierowsky (2020): The Marvelous Mrs. Maisel as an alternative history of stand-up, Comedy Studies.

Destrianti, E. (2018). Journal of English Education and Teaching (JEET) Vol.2.No.3.2018 1. 2(3), 1–6.

Dore, M. (2021). HUMOUR IN AUDIOVISUAL TRANSLATION : theories and applications. S.L.: Routledge.

Gil Greengross and Geoffrey F. Miller, "The Big Five Personality Traits of Professional Comedians Compared to Amateur Comedians, Comedy Writers, and College Students," Personality and Individual Differences47, no. 2 (2009): 79.

Green, A. L. (2012). The Impact of Comedy on Racial and Ethnic Discourse (Doctoral dissertation, University of Cincinnati).

Irena, L., & Rusadi, U. (2019). The Commodification of Chinese Stereotypes in Humour of Stand up Comedy Indonesia. International Journal of Multicultural and Multireligious Understanding, 6(2), 376. https://doi.org/10.18415/ijmmu.v6i2.714

Multicultural and Multireligious Understanding, 6(2), 376. https://doi.org/10.18415/ijmmu.v6i2.714

Naessens, E. D. (2018). The development of Comic Stage Persona (CSP) in stand-up comedy: An interdisciplinary approach to an intersubjective performance phenomenon. http://hdl.handle.net/2262/83328

Özdemir, E. (2017). Humor in elementary science: development and evaluation of comic strips about sound. International Electronic Journal of Elementary Education, 9(4), 837–850.

Perdana, A. S. D. (2020). A Critical Social Semiotics Approach on Text-Image Relationship: Revisiting Bali Nine Ringleaders.

Tariq Khan, M. (2014). The Concept of‘ MarketingMix’ and its Elements. International Journal of Information, Business and Management, 6(2), 95–120.

Taufiq, A. M., Anshari, A., & Ramly, R. (2018). A Study of Humor in Bone Regency: A Socio-pragmatic Review. Journal of Language Teaching and Research, 9(1), 141. https://doi.org/10.17507/jltr.0901.18

DOI: http://dx.doi.org/10.58258/jime.v7i4.2353